The Source | March 2007
Client of the Month: Charles R. Drew University of Medicine and Science
The Charles R. Drew University of Medicine and Science has evolved and grown, shaped by the needs of the community it serves. Located in the Watts-Willowbrook section of South Los Angeles, the institution benefits from its location and the corresponding diversity and complexity of its patient population by creating an academic environment unlike any other. Through innovative basic science, the university conducts education, patient care and research programs - training physicians and allied health professionals to provide care to underserved populations.
Read the ArticleService Spotlight: Search Marketing
Every company that is focused on success is intent on increasing sales. In today’s fast-paced world, sales are facilitated through many channels, and one of the most cost effective methods is through the company website. Today more companies use the Internet to conduct business than ever before. In fact, Jupiter Research’s forecast projects that by 2008, nearly 30% of offline purchases will be influenced by research performed online.
Read the ArticleLocalizing Your Search Marketing Efforts for Maximum Impact
Nowadays, everyone seems to realize the value of search marketing. Since everyone is jumping onto the bandwagon, smart marketers need to implement tactics to increase the effectiveness of the search marketing efforts. One critical method is to target your search marketing at the local level.
Read the ArticleThe Latest News and Developments With Search Marketing
As search marketing continues to lead the interactive assault on advertising, it continues to evolve. How is a company supposed to keep up with all the latest techniques, developments, tactics and news when it comes to search? Most companies can’t. Even companies that offer search marketing services are constantly struggling to keep up with the torrid pace. Below I have included a summary of the latest developments in the search marketplace to help keep you up to speed.
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