The Source | February 2007

Client of the Month: CBRE (AXIS Product)

(by Peter Bohenek, President)

Axis is a CB Richard Ellis (CBRE) product that was created to enhance the value of a commercial real estate asset through increased operational efficiency and improved marketing capabilities. Axis can be defined as commercial real estate software that delivers world-class service by integrating these key areas: 1) The Marketing and Branding of an Asset; 2) Streamlined Efficiency, Continuity and Community; 3) Real-Time Communication Between Owner, Lease Broker, Tenant and Manager; 4) Greater Building Value.

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Service Spotlight: Corporate Identity Development

(by Peter Bohenek, President)

Rhythm Interactive is a full service Internet marketing agency. This means that we excel at creating effective marketing solutions that help our clients market on the web. However, a primary part of successfully marketing across any medium includes a strong brand identity. Here at Rhythm we understand this and work with each client to help promote their brand. This often means that we will work to develop or enhance a client’s brand as part of our overall service offering.

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I Need a Company Logo. Where Do I Start?

(by Craig Cooke, CEO)

Logos are vital for commerce. We live in a visual society, and logos are more than just pretty pictures. The old adage, “a picture is worth a thousand words” holds especially true for logos. A logo is the primary visual representation of a company or brand. It communicates the personality and intrinsic value of a company. How many times have you seen a logo, and you think to yourself, “They look like a big company.” Or, “What a cheesy logo. Is this even a real company?” What do you want people to think when they view your logo? If you need a logo, where do you start?

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The Power of a Brand

(by Peter Bohenek, President)

In reviewing how well branding can work, I have selected five (5) major brands that everyone is sure to know. Why will you surely know them? Because each of these companies has flawlessly applied the fundamentals of brand development to their marketing efforts, and they have achieved unmatched success in their competitive spheres.

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Statistics Corner

Online ad spending is predicted to hit 20% of all advertising spending in 2007 according to a study performed by Outsell.

People spend an average of 39 minutes watching an hour-long webcast according to data provided by ON24.

Consumers use an average of 4.8 features on their mobile phone according to a survey conducted by the Mobile Marketing Association.

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