Back to the January 2007 issue.

Website Development

(by Peter Bohenek, President)

Rhythm Interactive is a full service interactive agency providing numerous solutions to clients, which includes, search marketing, email marketing, ecommerce, corporate identity, CD programming and website development services. While we have a diverse array of solutions for our clients, the core of most any client program involves a website.

In order to achieve interactive marketing success, a strong website must be at the center of the overall system. The reason is simple: online marketing, branding, general customer communication, tracking, and understanding results are all supported by and achieved through a well-devised web presence. Rhythm Interactive understands this fact and has created specific frameworks that maximize the effectiveness of websites that we develop. Here are some of the important steps that we take:

We write your pages for multiple types of web browsers. Our goal is to provide trouble-free access to the widest possible audience. The world wide web is a multi-platform, non-browser specific medium. It should not matter whether people browse your web pages using Netscape, Explorer, or Firefox. Each browser ought to render your web pages consistently without problems.

We create textual content that will resonate with the intended target audience. Ultimately, we develop content that will effectively communicate your company’s marketing messages. This is the key to attract, engage and convert prospects.

We create stunning visuals that capture viewer attention. Our goal in design is to create a friendly environment that is inviting to viewers. Fantastic visuals coupled with engaging content will draw viewers deeper into the site. The longer they stay, the more they learn about your company, its products and services, which ultimately improves the chance for conversion.

We test. Upon completion of any site, we perform rigorous testing to ensure that the website works on multiple platforms and browsers. We test all dynamic functions and all online forms as well as any online ordering interfaces.

In a nutshell we work to design and develop your website such that it becomes the foundation of your online marketing system. The system will work to achieve the best possible results, which in our world is a sales conversion.

Let Rhythm Interactive take your website to the next level. Call us today at 949.215.1250!





Statistics Corner

According to a Forrester study, 79% of marketers have used or piloted a search marketing program.

Online spending reached approximately $670 million on December 12th, the busiest online shopping day of the holiday season according to comScore Networks.

According to JupiterResearch, online ad spending will reach $17.70 billion in 2007, an increase of 12.7% over 2006.

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