The Source | January 2007

Service Spotlight: Website Development

(by Peter Bohenek, President)

Rhythm Interactive is a full service interactive agency providing numerous solutions to clients, which includes, search marketing, email marketing, ecommerce, corporate identity, CD programming and website development services. While we have a diverse array of solutions for our clients, the core of most any client program involves a website.

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Interactive Highlights for 2006

(by Craig Cooke, CEO)

2006 was the year for Web 2.0. The trend began in 2005, but the past year it became even more apparent as the business world focused on capitalizing on this development. If you’re looking for proof, consider this: YouTube.com sold for $1.65 billion to Google, making it one of the largest Internet acquisitions ever. This was one of five purchases for Google in 2006. Smaller deals in the range of $20 million to $50 million occurred throughout the year as well, among a variety of online-based businesses.

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Trends to Watch in 2007

(by Craig Cooke, CEO)

2007 is going to be an interesting year indeed. 2006 brought Web 2.0 in full force, and user-generated content was king. Let’s examine some trends to watch for in the upcoming year.

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Statistics Corner

According to a Forrester study, 79% of marketers have used or piloted a search marketing program.

Online spending reached approximately $670 million on December 12th, the busiest online shopping day of the holiday season according to comScore Networks.

According to JupiterResearch, online ad spending will reach $17.70 billion in 2007, an increase of 12.7% over 2006.

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