Back to the December 2006 issue.

Strategic Planning

(by Peter Bohenek, President)

Strategic planning is a critical step that a company must take to be successful. It involves the yearly planning of where an organization is going and how it’s going to get there. Many factors are involved that range from sales initiatives, to marketing materials, to employee hiring.

In terms of interactive marketing, strategic planning means understanding your organization’s sales goals and objectives and then devising an online strategy to meet them. Rhythm Interactive excels at this process and utilizes several methods to achieve desired results.

The foundation of most online initiatives involves a strong website that will act to attract, engage and convert viewers upon their arrival. So naturally, a primary concern will be the state of an existing website and its ability to convert visitors. Our process will usually include modifications to your website. The modifications can include content, layout, site map creation or additions, call-to-action inclusions and online form creation.

We will also determine the mix of online drivers of traffic and which are best suited to drive qualified traffic to your website. This will involve Search Engine Marketing, email newsletters, email campaigns, viral communication, banner advertisements and other avenues as well. Overall we will work to help achieve your sales and marketing goals through as many online advertising techniques as possible, provided that they make sense and prove to be effective.

The second to last step in our process is to monitor results. At Rhythm interactive we pride ourselves in executing programs with a purpose, meaning there is a desired end result. We will monitor our efforts and provide reporting on the success of the initiatives that we put into motion on your behalf.

The final step in our process is to study the impact and start over, which ultimately is the first step toward an improved process. Basically we look at what happened during the course of a month by analyzing data, reporting findings and then working to improve during the next month. This is what is wonderful about the Internet—not only can you get real time results, you can constantly monitor progress and improve upon it!

Let Rhythm Interactive provide your company with Online Strategic Planning services. You will be surprised at how much business can be obtained by marketing through the web. Contact us at 949.215.1250.





Statistics Corner

Half of health-related online searches were performed on behalf of another person according to the Pew Internet & American Life Project.

77 percent of consumer electronic purchases are influenced by online research according to a study by Hall and Partners.

Worldwide broadband subscribers grew 33 percent over last year to 181 million users according to the Organization for Economic Co-Operation and Development.

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