The Source | December 2006



Client of the Month: Sign On The X - SOX

(by Peter Bohenek, President)

Sign On The X (SOX) is a national signing service with an extensive database of skilled notaries and attorneys. Established in 1997, SOX has since mastered the concept of mobile signings—be it anywhere and at anytime across the nation.

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Service Spotlight: Strategic Planning

(by Peter Bohenek, President)

Strategic planning is a critical step that a company must take to be successful. It involves the yearly planning of where an organization is going and how it’s going to get there. Many factors are involved that range from sales initiatives, to marketing materials, to employee hiring.

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The Difference Between Winning and Losing: Marketing Strategy

(by Craig Cooke, CEO)

Competition has always been the driving force of the American economy. And now, with the emerging global market, business has become more competitive than ever. No longer do you have to worry about competing with the store down the street or in the next city. It goes beyond competing on a regional level or even a national level. Today multiple competitors within your industry can exist on the other side of the planet. Conducting business has become more sophisticated, as have the consumers that purchase products and services. In today’s extreme dynamic environment, one factor that can make the difference between winning and losing is a marketing strategy.

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What is Strategic Planning?

(by Peter Bohenek, President)

Strategic planning is a detailed process that helps determine where an organization is going during a specific period of time and how it’s going to get there. The process usually involves the entire organization, or it can be focused on a division or an individual department.

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Statistics Corner

Half of health-related online searches were performed on behalf of another person according to the Pew Internet & American Life Project.

77 percent of consumer electronic purchases are influenced by online research according to a study by Hall and Partners.

Worldwide broadband subscribers grew 33 percent over last year to 181 million users according to the Organization for Economic Co-Operation and Development.

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