The Source | November 2006



Client of the Month: AWFS

(by Peter Bohenek, President)

The AWFS (Association of Woodworking and Furniture Suppliers) is the largest national trade association in the United States, representing the interests of the broad array of companies that supply the home and commercial furnishings industry. Their mission is to provide programs and services that benefit members and promote a growing and financially sound woodworking and furnishings industry.

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Service Spotlight: Online Application Development

(by Peter Bohenek, President)

When people think of the Internet, many things come to mind. However, one primary word or concept must surely be “website.” In terms of websites there are many different kinds, but most will fall into two primary categories: marketing/informational and ecommerce. Sites like the Microsoft corporate website (marketing/informational) and the Buy.com website (ecommerce) will generally fall within these two categories. However, there are websites that go beyond typical functionality, acting more as applications and therefore, not necessarily falling into the aforementioned categories.

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How AJAX is Cleaning Up Online Applications

(by Craig Cooke, CEO)

AJAX, it isn’t just a household cleaner anymore. It’s a new technology concept that is catching on among developers of custom online applications. However, its implications to users and site owners is similar to the old-fashioned household cleaner; it is “cleaning up” custom online applications for a better overall user experience.

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Generating Market Intelligence Through Your Website

(by Craig Cooke, CEO)

Do you know how many people visit your website on a daily basis? Do you know how they are arriving at your site? Do you know how long they stay at your site? If you do, that’s good, but it’s not good enough. How about knowing who your visitors are? If you are conducting a search marketing campaign, how about the search term an individual user used to get to your site? Do you know which particular products or services they are interested in? Are you able to quickly access this data and run reports for analysis?

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Statistics Corner

Half of health-related online searches were performed on behalf of another person according to the Pew Internet & American Life Project.

77 percent of consumer electronic purchases are influenced by online research according to a study by Hall and Partners.

Worldwide broadband subscribers grew 33 percent over last year to 181 million users according to the Organization for Economic Co-Operation and Development.

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