Media: Planning, Buying and Manufacturing

Rhythm Interactive is a full service interactive firm that offers strategy and execution to enhance your online marketing efforts. The core foundation of any online marketing system that we build is the website. It is where we drive prospects for the purpose of engagement and conversion. However, aside from having the sales vehicle (the website) in place, we must be able to attract prospects. To do this we employ strategies that often utilize search marketing, viral marketing, and email campaigns.

The art of attracting prospects begins with first deciding who is the right prospect. This involves the all-important step of planning. Planning involves the detailed process of researching a client’s offering, understanding their marketing plan and learning how they currently operate their marketing and sales cycle. This information is then used in conjunction with online research that looks to indemnify sales channels that could reach the intended target audience.

The next step in the planning process is to determine what the primary and secondary channels are that will be targeted. Additionally, we must identify what the conversion process will be. This means understanding and planning the intended action a prospect will initially take, what the next steps will be, and ultimately what will take place to achieve conversion. Once this process is completed, a written plan is developed that is used to guide with media purchases.

Many of the marketing campaigns that we employ require the purchase of media. This could be in the form of permission-based email lists, online banner advertisements, and in the case of print and disc-based marketing, the printing and/or manufacturing of physical units. Working with the established budget (formulated in the planning stage), we take the necessary steps to purchase the required media. Once the purchasing step is complete, we work to initiate the marketing campaign.

Once the campaign is underway, we monitor progress and produce reports that we review with the client. The reports provide detailed information that reflects total number of recipients, total number of views, total number of opens and ultimately the total number of conversions. Based on the numbers, adjustments can be made to improve results.

As a full service interactive company, our job is to formulate and enact a marketing strategy that will produce sales. For each client the goals and objectives often vary, and therefore strategies differ and so do the marketing mechanisms. From website, to CD-ROM, to email to search marketing and even direct mail, Rhythm Interactive has the capability of supporting your marketing efforts.

For more information about media planning, buying and manufacturing, please call us today!