The Source | October 2006

Client of the Month: Law Offices of Tous & Gonzalez

(by Peter Bohenek, President)

TOUS & GONZALES specializes in California Workers’ Compensation Defense. The firm has established an impressive reputation as defense counsel in the workers’ compensation industry — exclusively representing employers, insurers and third-party administrators.

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Service Spotlight: Media: Planning, Buying and Manufacturing

(by Peter Bohenek, President)

Rhythm Interactive is a full service interactive firm that offers strategy and execution to enhance your online marketing efforts. The core foundation of any online marketing system that we build is the website. It is where we drive prospects for the purpose of engagement and conversion. However, aside from having the sales vehicle (the website) in place, we must be able to attract prospects. To do this we employ strategies that often utilize search marketing, viral marketing, and email campaigns.

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Media Buying, Demystified

(by Craig Cooke, CEO)

Many moons ago, media buying used to be a straight-forward affair. Your big three options were network television, print, and radio. Technology has completely transformed the media landscape, and the 21st century is now a complex world of media formats. What is a media buyer, a corporate marketing director, or a small business owner to do? I would like to shed some light on the issue for those not familiar with the options available today.

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Online Research is Your Advertising Opportunity

(by Peter Bohenek, President)

According to a recent study performed by BIGresearch, 87% of survey respondent’s use the Internet to research products prior to making in-store purchases. The majority of these people were between the ages of 25 and 54, and they researched product categories as follows:

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Statistics Corner

Marketers who use both display and search advertising convert at a rate 22 percent higher than those using search alone, according to a study by the Atlas Institute.

According to a recent study conducted by KnowledgeStorm and Universal McCann, 60% of technology buyers would like to download whitepapers and analyst reports as podcasts.

JupiterResearch, in a recent survey, found that 40 percent of search marketers spent at least $500,000 on search marketing in 2005, compared to 12 percent in 2004.

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