The Source | September 2006

Client of the Month: Charles R. Drew University

(by Peter Bohenek, President)

The Charles R. Drew University of Medicine and Science is a fully accredited medical university located in Los Angeles. Drew initially contacted Rhythm Interactive (RI) to assist with the development of an online Alumni Center.

Read the Article

Service Spotlight: Online Advertising - It’s Time to Blow Up Your Online Advertising Efforts

(by Peter Bohenek, President)

Online advertising is exploding. Each year for several consecutive years now, the amount of money invested in online advertising has continued to dramatically increase. The reasons are relatively simple and ultimately can be boiled down to marketing reach. Online advertising reaches millions of people around the globe 24 hours a day, 7 days a week. No other form of advertising offers this reach in terms of immediacy, frequency and low cost relative to other forms of advertising.

Read the Article

Online Video Advertising is Heating Up

(by Craig Cooke, CEO)

Online video advertising has created quite a buzz in 2006. Even though it constitutes only a small portion of the overall online advertising pie, it is growing rapidly. Recently, the Online Publishers Association discovered that more than 25% of Internet users watch online videos weekly.

Read the Article

Developing Trends in Online Advertising

(by Craig Cooke, CEO)

Online advertising generally comprises tools such as banner ads, rich media, search, and new tools like podcasts, online video and more. With so many developments taking place, it’s time to provide a guideline for trends taking place within the industry.

Read the Article

Statistics Corner

By 2010, the online game market is expected to reach $4.4 billion, up from $1.1 billion in revenues last year according to a study by Parks Associates.

Over 34 million users connect to the Internet using their mobile phone according to a study conducted by Telephia.

Business-to-business email is best sent on Monday or Tuesday, with most people preferring Tuesday according to a survey conducted by eROI. Business-to-consumer email trends towards Friday being the best day for delivery.

We respect your privacy!

We do not share the names and email addresses of our subscribers with any third party.

See our privacy statement for details about our policy.