Back to the August 2006 issue.

Nancy’s Hallmark

(by Craig Cooke, CEO)

Nancy’s Hallmark is an independently owned Hallmark Store, a typical brick and mortar small business. Several years ago, the owners came to Rhythm Interactive to build an ecommerce store to enable them to utilize the Internet as a new sales channel. Within a couple of months, Nancy’s Hallmark was online and ready for business.

Immediately, Rhythm Interactive launched a search marketing campaign to drive traffic to the site. In less than a year, Nancy’s Hallmark had recouped its entire investment in site development and marketing. In addition, the client is able to manage the site catalog and post promotions 24/7 through a back-end content management system.

Nancy’s Hallmark continues to be successful with sales and positioning in the search engines. (For example, perform a search for Hallmark Gift Shop in Google and the site appears as the number three listing as of this writing.) It’s another success story for Rhythm Interactive and our clients.

For more information about Nancy’s Hallmark or Rhythm Interactive capabilities, please call us at 1-949-215-1255.





Statistics Corner

According to Hitwise, MySpace.com is the most highly visited website on the Internet, surpassing even Yahoo and Google.

A new study on advertising ratios and budgets from Schonfeld & Associates, Inc., projects direct mail catalogers’ ad spending will increase to $1.3 billion.

A recent study by Forrester Research claims that firms will spend $26 billion on Internet marketing by 2010.

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