The Source | August 2006
Client of the Month: Nancy’s Hallmark
Nancy’s Hallmark is an independently owned Hallmark Store, a typical brick and mortar small business. Several years ago, the owners came to Rhythm Interactive to build an ecommerce store to enable them to utilize the Internet as a new sales channel. Within a couple of months, Nancy’s Hallmark was online and ready for business.
Read the ArticleService Spotlight: Ecommerce Development
Rhythm Interactive offers full service support for ecommerce. Rhythm Interactive has been in business since 1996. The first website we built was an ecommerce website that was an online music store, where local unsigned bands could sell their music. The site is still up at www.rhythmnet.com. Since that time, we have developed many ecommerce websites that sell various types of products, ranging from wedding albums to network cables and everything in between.
Read the ArticleHow to Utilize Email Marketing to Increase Ecommerce Sales
So you have an ecommerce site, and business is good. You utilize a mix of search marketing and traditional advertising to drive sales. But what about email? How are you using email to increase sales for your ecommerce site? Let’s explore some helpful tips that may work for you.
Read the ArticleMarketing Your Ecommerce Website
The best built ecommerce website will fail without good marketing support. After all, without customers how can you have sales? In the world of ecommerce on the Internet, you hear about many success stories - where sites have a huge sales volume and make a significant amount of money. The stories go on to speak of owners who only work a couple of hours a day - just long enough to check sales orders and review inventory levels. This is the kind of work schedule that we all dream of. However, while some of these stories are true, there are at least 1,000 bad stories for every good one. The difference between success versus failure has to do with many factors, but the most significant is marketing. Without an effective marketing plan, your ecommerce store will not succeed.
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