Disc-Based Marketing

Rhythm Interactive offers a variety of disc-based marketing strategies and products that can improve your bottom line. From Flash presentations to CD-ROM-based product catalogs, Rhythm Interactive can assist with your marketing needs. Several of our highest/best use products are as follows:

• Flash Presentations – Flash presentations are very effective forms of communicating product information and service offerings. They can be used in a variety of ways and can be specifically tailored to meet your specific a marketing/sales goals. Flash presentations are often web-based. However, they can be easily crafted and delivered to customers on CD. The beauty of CD–Flash presentations is that file size is not really an issue. In a CD environment you can deliver video, music, voiceover narration, richer graphics and more complex animations than on the web. A CD is also a self-contained application that does not require a user to download plug-ins. Ultimately CD-Flash presentations are extremely effective in communicating company and product information. They can be used with direct mail, as trade show handouts or as leave behind pieces following a sales meeting.

• Point-Click^™ Catalogs – Rhythm Interactive offers companies a new technology that can be applied to several strategies. However, Point-Click Catalogs was specifically developed with catalogs as the focus. Basically we take a company’s printed catalog and convert it to a CD format that is supported by a database. Users of the CD can search for products using a variety of methods. Once they locate items, they can download information, print images, review datasheets, place orders and utilize contact forms that put them in touch with your company.

  What makes the Point-Click Catalog solution so valuable is its ability to track user behavior and to be updated even after it is sent to customers. The tracking capability gathers user session information and stores it on the centralized Point-Click Server. There, the information is readily available for marketing executives to review and analyze. This information includes: products that are viewed most frequently, which product categories are viewed, what users print, view and search for, all of which can be recorded and tracked. This is very useful in gaining an understanding of customer habits, interests and needs.

  The Point-Click CD can also be updated. Updates can be sent through the Internet to the catalog. Price updates, new products, new images and even new categories can be added to the CD. Updates are simply sent out and stored on the customer’s computer and accessed by the CD upon startup. This is an amazing method of offering a catalog that “never” becomes outdated. The cost savings of not having to print a new catalog each year alone makes the investment for Point-Click worth it.

• Interactive CDs – Rhythm Interactive has developed many interactive presentations for clients across the board. From pharmaceutical companies who want to announce new drugs to sales training presentations for employees, interactive CDs are a fantastic way to communicate. Presentations can have video, audio, animation, menu systems, surveys, games, downloadable files and much more. Each presentation can be used in a variety of ways including direct mail, giveaways, and as tradeshow handouts. They also can be included as supplements to brochures.

As you can see, Rhythm Interactive offers a variety of products and methods associated with disc-based marketing. This form of marketing is effective and offers users an experience that transcends web-based viewing.

Please call Rhythm Interactive at 949-215-1255 today to discuss disc-based marketing programs.