The Source | July 2006

Client of the Month: Vitria

(by Peter Bohenek, President)

Established in 1994, Vitria leads the market with a new breed of service-oriented business applications (SOBAs) called business process applications (BPAs). Based on flexible service-oriented architecture (SOA), these BPAs automate and simplify the management of critical, complex processes that span multiple systems.

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Service Spotlight: Disc-Based Marketing

(by Peter Bohenek, President)

Rhythm Interactive offers a variety of disc-based marketing strategies and products that can improve your bottom line. From Flash presentations to CD-ROM-based product catalogs, Rhythm Interactive can assist with your marketing needs. Several of our highest/best use products are as follows:

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Tips For Utilizing CD-ROMs and DVDs in an Integrated Marketing Strategy

(by Craig Cooke, CEO)

The world of marketing is getting more complex for marketing professionals. The trend is moving towards integrated campaigns that target specific market segments. The old tricks of mass-market advertising are becoming less relevant with today’s sophisticated consumer. With all the tools to utilize in traditional and new media, one format bridges the gap between the two—the multimedia CD-ROM or DVD. CD-ROMs and DVDs (optical disc media) fall into the category of new media due to the fact that they contain digital information in the form of text, imagery, audio, video and animation. A complete multimedia experience is delivered from this medium. However, the delivery of the disc can be combined with some traditional methods. Here are some tips on how to incorporate CD-ROMs and DVDs into your integrated marketing strategy.

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The Power of Databases

(by Craig Cooke, CEO)

In the mid-twentieth century, databases really didn’t matter much. Advertising was conducted through mass-market mediums like television and radio. The tools for target marketing were not available like they are today. Today, even small businesses can take advantage of a multitude of tactics aimed at specific market segments. This ability stems from one powerful tool—the database.

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Statistics Corner

According to a study performed by WebSideStory, repeat website visitors are eight times more likely to convert to a sale than first-time visitors.

The Interactive Advertising Bureau reported that online advertising revenue reached $3.9 billion in the first quarter of 2006, a 38 percent increase over the same period in 2005.

79 percent of marketing leaders recently reported they are decreasing mass marketing budgets in favor of direct marketing efforts.

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