Back to the April 2006 issue.

Alacrity Biosciences

(by Peter Bohenek, President)

Alacrity Biosciences is a pharmaceutical company based out of Irvine, California. They develop innovative treatments for ophthalmic diseases that threaten vision and decrease quality of life. Specifically, their focus is on developing new treatments for ocular surface diseases, retinal disease and glaucoma.

Alacrity came to Rhythm Interactive for the development and design of their corporate identity. This work included the design of the company logo, letterhead, business cards, envelopes and their corporate website. During the design process associated with the new logo, the color palette, which is now part of their corporate graphic standards, was created. These colors we used throughout the design process and are clearly evident on each piece of collateral material, including the website.

Rhythm Interactive worked closely with the CEO of Alacrity to develop the overall look and feel of the company. The initial stages of this process began with a simple sketch that Alacrity had penciled out. The rest of the communication took place orally.

Armed with the sketch and verbal expectations, RI started the project. The first step was the logo and the associated color scheme. Next we focused on the letterhead, business cards and envelopes. Upon completion we set out to develop the website.

Working with Alacrity, we formulated the content sections of the website and identified the locations where images would be needed. We incorporated Flash animation to attract viewers and built the overall structure of the site. The final step was applying the images and skin of the website.

Overall the project was a great success! Alacrity gained a strong identity that they are very pleased with, and the market response has been phenomenal.

For questions about this project or about Alacrity Biosciences, please contact us.





Statistics Corner

The mobile video market is expected to grow 8 times its current size by 2010, reaching $501 million.

The United States is the worldwide leader of spam, with 43.7 percent of junk email originating in the U.S.

Half of Internet users regularly purchase from opt-in emails.

The best day to send email newsletters and campaigns changes over time, but current research shows Friday experiencing the best open rates.

A recent survey from ComScore Networks shows that 25% of search queries led to a purchase, 37 percent completing the purchase online and 63% completing the purchase offline.

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