The Source | April 2006

Client of the Month: Alacrity Biosciences

(by Peter Bohenek, President)

Alacrity Biosciences is a pharmaceutical company based out of Irvine, California. They develop innovative treatments for ophthalmic diseases that threaten vision and decrease quality of life. Specifically, their focus is on developing new treatments for ocular surface diseases, retinal disease and glaucoma.

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Service Spotlight: Corporate Identity Development

(by Peter Bohenek, President)

Rhythm Interactive is an interactive marketing company that specializes in web-related design and marketing services. However, we also offer high caliber corporate identity (CI) development services. In business since 1996, RI has worked on and completed hundreds of projects, many of which featured corporate identity work as a component.

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The Importance of Color in a Brand

(by Craig Cooke, CEO)

There are many elements that go into developing a corporate identity. This article will focus strictly on color usage within a brand. We don’t live in a black and white world. Color is utilized in all types of communications. Even major newspapers switched to color after USA Today first introduced color in that medium and was wildly successful. Color surrounds us and is a vital consideration for any brand.

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Corporate Identity – What Is It?

(by Peter Bohenek, President)

Corporate Identity is the personality of a business, and it is designed and developed with one basic thought in mind: the fulfillment of business objectives. Corporate identity emerges when the characteristics and traits of a company are expressed and reproduced graphically, in writing and in oral communication.

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Statistics Corner

The mobile video market is expected to grow 8 times its current size by 2010, reaching $501 million.

The United States is the worldwide leader of spam, with 43.7 percent of junk email originating in the U.S.

Half of Internet users regularly purchase from opt-in emails.

The best day to send email newsletters and campaigns changes over time, but current research shows Friday experiencing the best open rates.

A recent survey from ComScore Networks shows that 25% of search queries led to a purchase, 37 percent completing the purchase online and 63% completing the purchase offline.

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