Search Engine Marketing

Understanding Search Engine Marketing –
Search Engine Marketing (SEM) is an all-inclusive term that describes marketing methods that can be employed to gain and increase visibility of your website in search engine results pages. There are several ways to achieve desired visibility, which can include one or all of the techniques described below:

Search Engine Optimization – A method in which your website is optimized for specific keywords, such that when a search is initiated for one or more of those keywords, your site is returned in the search engine results page (SERP). Optimizing your website will usually include improving the overall structure, rewriting content, producing a detailed site map, generating new Meta Tags and other potential improvements. The purpose of these improvements is to ensure that your website can be easily understood by the search engine’s software programs. These automated programs index your website and determine where it should rank in response to a search.

Pay-Per-Click Advertising (PPC) - A method of paying search engines for guaranteed rankings (placement can vary depending on several factors). Basically, a series of advertisements is created around keywords that are related to your website and your business offering. These keyword ads are then featured at the top of the first page in response to a search. Because your advertisements are featured at the top and can be written to attract attention, there is a significant chance that the viewer will click through to your website. You, as the advertiser, pay for each click through to your website. The cost of the click-through varies depending on how many other companies are competing for the same keywords. Typically click-through costs can start as little as $.10 and work up from there. PPC advertising is a terrific model and a very powerful way of driving qualified traffic to your website on an immediate basis.

Paid Inclusion – Is a method that involves payment to have your website included in the natural search index. This method is just as it sounds. You pay a fee to have visibility.

All in all, SEM programs are geared toward one thing – increasing the visibility of your website. The ultimate goal of achieving visibility is to drive qualified traffic to your website, and qualified traffic translates to an increase in sales.

Rhythm Interactive provides expert capability in exploring the weaknesses and strengths in the various SEM methods and your company’s individual products and services to find the best way to promote your website in search engines.
Each of the programs we offer requires several steps and in-depth research which include:

• Discussions to understand what you sell and what your specific sales goals are.
• A thorough review of your website to determine what will need to be improved in relation to the program(s) that will be employed.
• Keyword research to determine which keywords are the best drivers of qualified traffic.
• A review of historic data related to your website’s performance prior to hiring Rhythm Interactive. This will involve access to your website’s server logs.
• Performing the necessary improvements to the website to obtain desired rankings and to convert viewers once they are on your website.

Once these steps are completed and your SEM program is underway, Rhythm interactive provides monthly monitoring and ongoing improvements to make sure that positive results are achieved.

Please contact Rhythm Interactive today to discuss Search Engine Marketing and how sales through your website can be increased.