The Source | March 2006
Client of the Month: Triax Media Group
Triax Media Group is an interactive agency specializing in a variety of interactive solutions for large enterprises. For the past several years, Triax Media Group has formed an alliance with Rhythm Interactive to aid in the development of their solutions. Some of the clients served are Amgen, Abbott Laboratories, Shire Pharmaceuticals, Anthem Blue Shield Blue Cross and other Fortune 500 clients.
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Understanding Search Engine Marketing –
Search Engine Marketing (SEM) is an all-inclusive term that describes marketing methods that can be employed to gain and increase visibility of your website in search engine results pages. There are several ways to achieve desired visibility, which can include one or all of the techniques described below:
Why Search Marketing Dominates
Search marketing has proven to be an explosive force in the advertising world, and it only seems to be getting bigger. The search marketing model is spreading worldwide, and there is no stopping its momentum. Of course, over time you will see smaller percentage growth numbers from companies like Google and Yahoo, but really that will be just the law of large numbers taking effect. So let’s explore why search marketing dominates over other forms of advertising.
Read the ArticleThe Scramble for Interactive Expertise
Last month, I saw a review on CNBC dealing with Super Bowl ads. A creative director from a major advertising agency was being interviewed and he made an interesting comment, something to the effect of, “We just throw things together. In the end, we’re not sure what’s really going to work.” I found this to be ridiculous. What’s more ridiculous is the major advertisers that give up millions of dollars for this guesswork in advertising. I find this to be a huge disservice to the clients of agencies that think along these lines. It’s no wonder advertising budgets continue to shift towards interactive media. Now that this shift is occurring in greater numbers, traditional agencies and other organizations are scrambling to find experts in interactive media.
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