The Source | January 2006

Client of the Month: AMI

(by Peter Bohenek, President)

AMI (amisocal.com) is a technology company specializing in dental and K-12 education markets. They provide computing solutions from hardware and software to network configuration and installation. One of their specialties is providing Citrix solutions for streamlined network computing.

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Service Spotlight: Full Service Interactive Marketing

(by Peter Bohenek, President)

Rhythm Interactive Ushers in 2006 With Full Service Interactive Marketing!

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Interactive Highlights for 2005

(by Craig Cooke, CEO)

2005 proved to be an exciting year for the world of interactive marketing. This was the year that the medium finally, without a doubt, proved itself to the advertising industry. This was apparent by the dramatic shifting of advertising budgets away from traditional methods (television, radio, print) to interactive media. This was caused by a variety of factors, but some of the most important include the rapid adoption of broadband, surpassing 50% of the U.S. population, and the positive ROI generated from interactive efforts.

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What’s in Store For 2006?

(by Craig Cooke, CEO)

With a smile, I can say that all my predictions for 2005 were right on target. However, it’s a lot easier to make predictions when an industry is on fire. As I ponder upon developments for 2006, I still have a smile because the interactive industry is not cooling down. Let’s take a look at some of the most important developments for 2006 and beyond.

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Statistics Corner

78% of the US households will have broadband access by 2010.

There are now close to one billion users of the Internet worldwide.

Marketers intend to increase their online advertising budgets by 30% in 2006 to $16.6 billion, up from an earlier prediction of $14.9 billion.

Approximately 40% of the US population logs on to the Internet several times a day.

Approximately 50% of US Internet users spend more than one hour online during a typical day’s session.

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