The Source | December 2005

Client of the Month: VetVantage

(by Peter Bohenek, President)

VetVantage came to Rhythm Interactive at the beginning of 2005 with a business concept and a corresponding business plan. The goal was to create a full-scale membership website for the veterinary industry that would derive economies of scale by uniting vets as one single purchasing power. By doing so, VetVantage would be able to command lower pricing for their members.

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Service Spotlight: Next Generation Web Development

(by Peter Bohenek, President)

Today a website on the Internet is one of the most popular and effective forms of advertising in the world. First, the Internet is “on” twenty-four hours a day, seven days a week. Secondly, each day it is accessed by hundreds of million people across the globe as the Internet overcomes the boundaries of language and culture. It has become a communication tool for the people of the world. Think about that for a second - you can reach out to people in your own back yard and to people across the globe through one communication channel.

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The Intelligent Internet: Practical Business Solutions Thrive On Interactive Media

(by Craig Cooke, CEO)

The Internet is growing up. Often, the current state of the Internet is referred to as “Internet 2.0.” The past one to three years have brought an influx of new websites based on providing practical business solutions - solutions that fulfill a specific business need such as marketing, purchasing, project management or sales. These websites typically provide a specific benefit to an industry segment or provide a specific business function across any industry. The trend is growing, as the success experienced by these organizations is incredible.

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Optimizing Your Interactive Initiatives

(by Craig Cooke, CEO)

Many people are aware of the Internet’s measurement capabilities and cost-effective marketing tools. However, many people are not aware of how to capitalize on the ability to optimize online marketing efforts. The Internet provides the most cost-effective way to manipulate your online campaigns through testing and analytics.

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Statistics Corner

Spending for online display ads grew 12.6 percent in the first half of 2005 .

For the past three years, Thanksgiving Day has been the peak day for visits to online shopping websites.

Online retailers saw a 35 percent spike in traffic on Cyber Monday (November 28, 2005).

Internet advertising revenue hit $3.1 billion in Q3 of 2005 (the first time a quarter has surpassed $3 billion), a 33.9 percent increase.

Sixty million U.S. adults use search engines on any given day, up from 38 million in June 2004.

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