Back to the November 2005 issue.

Media: Planning and Buying

(by Peter Bohenek, President)

Rhythm Interactive is a full service interactive marketing agency that specializes in marketing on the Internet. At the base of most solutions we offer is the foundational website. Ultimately the goal and objective of the majority of the solutions we offer is to drive qualified traffic to our clients’ websites and to convert them.

Basically our methodologies can be classified as either a play for client acquisition or client retention. That is ultimately what our job is – to increase customer activity. And while the website is the primary vehicle, a carefully thought out and planned strategy is at the heart of each solution we employ.

Each strategy must be looked at first from a “goals and objectives” point of view, but the tactics to reach and achieve the goals are paramount to success. The tactics involve the form of execution that will be employed to achieve desired results. Rhythm Interactive looks to several tactics to do this.

Media Planning

Through our unique infrastructure and strategic planning tools, Rhythm Interactive is able to research and develop models, which assist in the media planning process. Our system provides an understanding of the target audience, how best to reach them, and what expectations in terms of results are reasonable.

Media Buying

With a well-developed plan under our belt, we look to focus on execution. As a full service agency, Rhythm interactive offers media buying services. Understanding who, what, when, where and how is our guide to placing banner advertisements, using list rentals and customer contact lists. Through our media buying capabilities we are able to deliver targeted strikes that yield positive results.

There are many channels that we can exploit with the proper strategy and associated media. These channels include, banner placements, Google Adwords, Overture Pay-Per-Click marketing, email campaigns, viral marketing, search engine marketing, disc-based programs, direct mail and other avenues, which help to reach our goals. Ultimately we focus on return on the marketing investment. We use high-end analytics and econometric modeling to arrive at recommendations that will realize the best return from marketing communication dollars.

Rhythm Interactive offers a complete suite of marketing services, which will help your business take advantage of growth that can be achieved through Internet marketing.

Please contact us to discuss media, Internet marketing and how Rhythm Interactive can assist you.





Statistics Corner

81% of Internet users do not open email attachments unless they are convinced it is safe to do so.

U.S. online retail sales are predicted to grow to $329 billion in 2010.

30% of U.S. wealthy consumers used the Internet for research prior to making a luxury purchase.

As of June 2005, U.S. consumer spending exceeded after-tax earnings for the first time since 1933.

35 million U.S. workers read blogs during their work day.

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