The Source | October 2005

Client of the Month: G & H Sports – An Ecommerce Story

(by Peter Bohenek, President)

G&H Sports is a unique business specializing in clothing and accessories for running, cycling, swimming, and equestrian disciplines in all types of weather conditions. Located in San Luis Obispo, California, G & H has a physical retail store location and an ecommerce website through which they offer their complete inventory of sports clothing and equipment.

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Service Spotlight: Interactive Performance Measurement & Analysis

(by Peter Bohenek, President)

Rhythm Interactive implements “Programs With a Purpose”! to meet specific goals and objectives. With this approach as a mainstay philosophy, results are the focus. To ensure program success, Rhythm Interactive uses an analytic approach to Internet marketing.

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Interactive Delivers Metrics for Success

(by Craig Cooke, CEO)

Interactive marketing is hot, and this time it’s not a bubble waiting to burst. It is here to stay. Finally, marketers are realizing that interactive works. Not only does it work, but it is also more cost effective and offers more levels of control compared to traditional media. For the purpose of this article, we’ll focus on the metrics available to marketers through interactive media.

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Building Your Permission Email Database

(by Craig Cooke, CEO)

There is no doubt that permission-based email marketing is effective. Just to clarify for those who are uncertain about the definition of permission email, it can be defined as email communications directed towards customers that have given specific consent to receive email messages. It is a common sense concept to grasp. However, many marketers are used to force-feeding advertising to customers, rather than asking if it is okay to talk with them. So now that you understand the basic concept of permission marketing, let’s discuss how to build your permission email database.

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Statistics Corner

Online advertising revenue for the first six months of 2005 hit $5.8 billion, a new record, and resulting in a 26 percent increase over the same period in 2004.

The paid local search advertising market is predicted to triple in 2006 to $907 million.

Ecommerce is predicted to experience a 14 percent compound annual growth rate over the next 5 years.

Online sales are predicted to top $100 billion for the first time by the end of 2005.

31 percent of online adults paid for content over the Internet. This is an increase of 5 percentage points from last year and is predicted to be a growing trend.

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