Back to the September 2005 issue.

Online Advertising – Offers Loads of Success!

(by Peter Bohenek, President)

With the recent explosion in online advertising/marketing, many clients have asked about the different options that are available to them. As a full service interactive marketing agency, Rhythm Interactive is well versed in and supports the following services:

Search Engine Optimization (SEO) – The ability to get specific keywords ranked within the top-10 (first page of results) of a search engine query. SEO is an excellent way of driving low cost, qualified traffic to your website.

Pay-Per-Click Advertising – A method by which you pay to have your site featured in relation to keyword searches. This method works well and provides you with the ability to get immediate results - in some cases, the same day as the program begins. The cost is a function of visits to your website. For each person that clicks on your featured site listing, you pay for that visit (thus the term pay-per-click). Click-through Costs start as low as $0.10 per click.

Banner Advertisements – Involves the design and creation of banner advertisements that are placed on strategically selected websites that reach your target audience. This was once a popular form of advertising during the dot com days, and it’s now back bigger than ever. The success stories are there and so are the customers. Banner advertisements are working better than ever and are very affordable. (Ask us for statistics).

Email Marketing – Permission-based email marketing is off the chart with success. Whether you have your own contact list or not, it doesn’t matter. We can help you get started. Email marketing involves two basic strategies – client retention and client acquisition. Depending on which type and the associated goals and objectives, we can craft a campaign that will bring results. Email marketing includes: newsletters, surveys, cross-promotional selling, online sweepstakes, and much more.

Link Exchange – This involves locating other websites that are good partners to link with. This means that they attract viewers that fall within your target market. The idea is that your site also attracts viewers in their target market. By linking your site with their site and vice versa – both websites get more traffic and more customers by sharing traffic. This works well and can increase search engine rankings.

Rhythm Interactive offers full support for any of the above programs.

Don’t wait to get in the game - it’s RED HOT with no end in sight.

Please contact us to discuss any or all of the above advertising programs.





Statistics Corner

By May of 2006, 25% of all households are predicted to have access to video on demand.

59% of Internet users view more than half of an Internet video ad, a fast growing format.

Google has a 47% share of all searches performed in the United States.

Search marketing is expected to surpass traditional display advertising in dollars spent by 2010.

A recent study concludes that 60% of organizations will invest in data quality efforts, web design and email marketing throughout the remainder of 2005.

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