The Source | September 2005

Client of the Month: National Mortgage Network

(by Peter Bohenek, President)

National Mortgage Network (NMN) was selected as client of the month as they have successfully utilized CD-based technology for advertising/marketing purposes. Although not truly an online play, they did use disc-based marketing as an extension of an online system that differentiated them from their competition while dramatically increasing sales.

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Service Spotlight: Online Advertising – Offers Loads of Success!

(by Peter Bohenek, President)

With the recent explosion in online advertising/marketing, many clients have asked about the different options that are available to them. As a full service interactive marketing agency, Rhythm Interactive is well versed in and supports the following services:

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Online Advertising v2.0

(by Craig Cooke, CEO)

Version 1.0 of online advertising occurred in 1994 when the first banner ad was placed on HotWired.com. The advertiser was AT&T, and the ad copy read, “Have you ever clicked your mouse right here? You will.” The ad was static and looked horrible.

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Analytics and Online Advertising

(by Peter Bohenek, President)

As online advertising continues to explode, we must continue to develop effective ways to measure results.

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Statistics Corner

By May of 2006, 25% of all households are predicted to have access to video on demand.

59% of Internet users view more than half of an Internet video ad, a fast growing format.

Google has a 47% share of all searches performed in the United States.

Search marketing is expected to surpass traditional display advertising in dollars spent by 2010.

A recent study concludes that 60% of organizations will invest in data quality efforts, web design and email marketing throughout the remainder of 2005.

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