eTree Marketing

eTree Marketing specializes in retention, conversion and recapture of mortgage leads. Their innovative CD presentations differentiate their clients from their competitors. In a market where clients are shopping with a commodity mentality, differentiation becomes extremely important, and eTree products have proven to be the difference, increasing the closed loan rate by over 10%!

In early 2004, eTree came to Rhythm Interactive with a concept business idea. Their idea centered on CD-based technology, the name eTree Marketing and the mortgage broker industry. Working closely with eTree principals, Rhythm Interactive developed the first eTree CD presentation that was used by their first client National Mortgage Network. The results of the CD were so explosive that eTree decided to move forward with the full-scale development of their company and associated marketing vehicles.

The first step was the development of the eTree brand. This involved several branding exercises to determine the mission, the personality and the attributes of the company. Then we worked on the thematic branding of eTree, which focused on color scheme, images, and the overall visual aspect of the company. During this process we developed the eTree logo, business cards, stationery and marketing collateral. The final step was the development of the eTree Marketing website (www.etreemarketing.com), which has become an integral part of eTree’s business development process.

As we continued to work with eTree, we developed an online document repository (www.getmyloandocs.com), which works in conjunction with the eTree CD. This addition to the eTree system has provided clients with an additional valuable resource above and beyond which they find value in above and beyond the commodity aspect of the mortgage industry!

Overall, in a relatively short period of time, Rhythm Interactive was able to provide eTree with a strong identity and the business development tools they needed to get their business off the ground. We congratulate them on their success and look forward to a long, prosperous relationship.