Corporate Identity Development

Creating a corporate identity and an associated brand doesn’t just happen.

Developing a powerful brand is a process that involves a detailed understanding of a business and how those who interact with that business must experience it.

A brand means many things to many different people, but ultimately a brand is actually a memory. It is simply everything you think of or remember about a company. This includes your experience through interaction, what other people say, advertising, articles and product use. All these things are interactions with the brand, and they each affect the way you think about it or remember it.

Developing an effective brand that people will remember is a task Rhythm Interactive achieves through a detailed process. This process involves several steps that ultimately determine the brand of a company.

First in working on your identity, we look at the facts that will, in the minds of our target audience, distinguish your company from all others. We must learn who you are and where you are going. We must understand how you will behave to get there and how to best communicate your defining components.

Through the identity process we learn many things and begin to formulate your brand basics as follows:

• Positioning - What you hope to “be” in your audiences’ minds, compared to other companies
• Purpose - What you are in business to do
• Mission - Why are you doing it
• Composition - How you are structured to achieve your purpose
• Culture - The behaviors that support your common purpose and mission
• Personality - Your chosen style and manner

Once we have developed and compiled this information, the identity and brand of your company is ready to be fine-tuned. This means reviewing the data and deciding if it is accurate and if we are comfortable with the image that it renders in the minds of your customers. Assuming that we are on the mark, graphic standards are developed and the design process begins.

At this point Rhythm Interactive will develop the company logo, stationery, product packaging, advertisements, website, sales brochures and any other support vehicles that are needed. All of these marketing components are carefully developed based on the brand identity that was developed through the Rhythm Interactive process.

Please contact us to discuss Rhythm Interactive’s branding services in detail.