The Source | August 2005
Client of the Month: eTree Marketing
eTree Marketing specializes in retention, conversion and recapture of mortgage leads. Their innovative CD presentations differentiate their clients from their competitors. In a market where clients are shopping with a commodity mentality, differentiation becomes extremely important, and eTree products have proven to be the difference, increasing the closed loan rate by over 10%!
Read the ArticleService Spotlight: Corporate Identity Development
Creating a corporate identity and an associated brand doesn’t just happen.
Read the ArticleDeveloping Brand Equity in the Marketplace
There’s a lot of talk about branding nowadays. The term “branding” has become a popular buzzword within the past five years even though it is not a new concept.
Read the ArticleWhat Can RSS Do For You?
RSS stands for Really Simple Syndication (Rich Site Summary is a less popular term). Over the past two years, RSS has become an extremely popular format for communicating news over the Internet. The technology is a lightweight XML format designed for listing headlines and content. It’s a method for distributing news for your organization beyond your website. You deliver the content in an XML text format, and a user subscribes to the RSS feed via a reader that supports the technology. Since the format is text, graphics are not delivered, and the user has control over the formatting of the text. In the world of RSS, content is king. Graphics cannot aid in the communication process, so the content delivered must be engaging and worthwhile for the user to read.
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