The Source | July 2005
Client of the Month: WeddingAlbumsandMore.com
WeddingAlbumsandMore.com is an online-only retailer selling, you guessed it, wedding albums. Their product line encompasses high-quality wedding albums, parent albums, proof albums and accessories. The company has been selling albums online since 1999 and became a client of Rhythm Interactive late last year.
Read the ArticleService Spotlight: Search Engine Optimization vs. Pay-Per-Click
Should clients “buy their way to the top” or is traditional search engine optimization just as or more effective?
Read the ArticleThe Power and Effectiveness of Search Marketing
Marco! Polo! Marco! Polo! Welcome to the game of search marketing. However, this is one serious game. Search marketing is on fire, and this is clearly demonstrated by market activity. Search marketing accounts for 40 percent of all online ad spending. Online advertising is currently a 10 billion dollar industry and rapidly growing. With search marketing leading the way, it’s no surprise that Google’s stock just passed $300 a share. It’s powerful, it’s effective, and marketers MUST learn how to take advantage of this advertising tool.
Read the ArticleSearch Engine Marketing is a Must
Your company website is complete…all the time and money that was spent to get the design and messaging perfectly formulated and implemented is finally over. Now it’s time for your new top marketing vehicle to perform. Just like gas is to a racecar, traffic is to a website - a newly built performance racecar is not going to win any races without fuel. Your website will not drive any sales without people coming and interacting with it.
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