The Source | June 2005

Client of the Month: Dynamic, Inc.

(by Craig Cooke, CEO)

Dynamic is a premier supplier of Internet-enabled development languages, products and services to the global marketplace. Dynamic also manages, within their own data center, enterprise hosting, ecommerce, colocation and dedicated servers for clients delivering web and other Internet-enabled applications. Dynamic specializes in custom solutions, including the deployment of web-enabled applications and middleware designed to exchange real-time information with back-end applications, securely housed on corporate networks.

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Service Spotlight: Graphic Design - What is in an image?

(by Peter Bohenek, President)

I’ve heard it said time and time again that the first impression is the most important; that a second chance does not come along very often. A positive first impression is a primary marketing concern as it can open the doors to deals that your sales team will close.

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The Value of Design and Creativity

(by Craig Cooke, CEO)

There exists an old adage, “Half of my advertising works and half of it doesn’t. I just don’t know which half.” In today’s marketplace, business professionals place a high value on marketing metrics – the ability to measure performance of various efforts to obtain business goals and objectives. This trend is aiding in solving the problem of the old saying mentioned above. As I am a strong proponent of this trend, there exists an aspect of marketing and communications that is difficult to measure. It is the value of design and creativity.

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Marketing Your Ecommerce Website

(by Peter Bohenek, President)

So you’ve built a fantastic ecommerce website and now what? Customers are not bringing your server to a halt. You thought that orders were going to pour in as soon as you launched your site. If only it were that easy, everyone would be instant millionaires. But no matter how great your product line is, how award-winning your website is, the competitive marketplace demands that you get the word out faster and more effectively than your competition. Today, the number of available tools to market your website are staggering. Let’s take a look at some of the options.

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Statistics Corner

Online ad spending is predicted to reach $26 billion in 2010.

U.S. broadband penetration has reached 56% of households.

Despite an increasing population, network television in the U.S. has declined 2% a year for the past 10 years.

The southern and western states will account for 88% of U.S. population growth from 2000 to 2030.

Web spending is set to rise 34% in 2005.

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