The Source | May 2005



Client of the Month: Primera Technology, Inc.

(by Craig Cooke, CEO)

Primera Technology, Inc., is the world’s leading developer and manufacturer of CD/DVD duplication and printing equipment. Their products are distributed in over 85 countries and are in use by top companies from around the world.

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Service Spotlight: Ecommerce Development - Trade In Your Job for an Ecommerce Career!

(by Peter Bohenek, President)

There is a lot of buzz about ecommerce and related success stories. From the guy who sells fish pumps (a multi-million dollar business) to the married couple selling $3,000 dollars worth of steak knives each day, there are stories of the common 40-hour-a-week employee hanging up the shackles that bind for a career in ecommerce. More and more this reality is within reach for seemingly anyone with an idea and an Internet connection.

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Ecommerce Finally Delivers

(by Craig Cooke, CEO)

If only people could have been more patient in the late 90s. At that time, everyone was touting the next big thing in Internet technology. Of course that next big thing was supposed to convince millions of consumers to spend their disposable income without hesitation. Companies that developed an online “ecommerce” model swelled with fast cash via IPOs. Irrational exuberance was everywhere, and that was the problem. The promise of the Internet was the ability to open the floodgates to new business opportunities and the largest collection of consumers – the whole world. People expected too much too fast, and the walls came tumbling down. So here we are ten years later, older and wiser. Ecommerce and the Internet in general are finally delivering on those early promises.

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Email is Your Ecommerce “Silver Spoon”

(by Peter Bohenek, President)

As your ecommerce website continues to sell product, so to will it collect contact information of customers and prospects who did not buy. Gathering this information through a valid “Opt-in” method is a critical practice that an ecommerce website must perform.

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Statistics Corner

Statistics Corner

Interactive ad revenue increased 33 percent in 2004 to $9.6 billion.

Search marketing accounts for 40 percent of online ad spending.

Ecommerce sales accounted for 1.9 percent of total retail sales in 2004.

By 2008, online purchases in the U.S. will rise to $118 billion or 5 percent of retail sales.

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