The Source | April 2005
Client of the Month: Bolton & Company
Bolton & Company fulfills insurance needs for some of the world’s largest corporations. Their operations consist of over 120 insurance professionals that place over $150 million in annual premiums on behalf of their clients. Their offerings include business insurance, personal insurance, surety bonds, employee benefits, estate planning, risk management and human resource consulting. They are one of the few remaining full service insurance brokerages. Rhythm Interactive has provided quality solutions for Bolton & Company for the past four years.
Read the ArticleLeveraging Technology to Gain a Competitive Advantage
Currently, the advertising industry is undergoing a paradigm shift. Clients are demanding creative solutions for solving problems and attaining business objectives. Old traditional methods are giving way to modern tools that deliver results in a measurable format. Technology allows for savvy businesses to gain a competitive advantage by utilizing specialized tools that attract and engage consumers, eventually leading to more sales. And if that wasn’t enough, the costs of these tools are usually less than conventional methods of advertising. In order to leverage these technologies, organizations need to acquire the skill sets and expertise in-house or contract with an interactive agency well versed in the practical application of technology in the marketplace.
Read the ArticleWebsite Development and Hosting: In-House or Contracted?
Some organizations do not contend with the question of in-house development or contracted development. They do not have the capabilities so they must contract to a developer. However, some organizations struggle with this question or other aspects of interactive technology such as web hosting. In most cases, it makes sense to contract the development and technology solution rather than attempt it on your own.
Read the Article