Port Plastics, Inc.
Port Plastics, Inc., is a distributor of engineering high performance and commodity plastics.
They are one of the top plastics distributors in the western United States and have serviced customers for over 40 years. Rhythm Interactive has served as Port’s agency of choice for the past five years.
The first challenge was a redesign of their website. The original site was not working for them functionally or aesthetically. The first step was acquiring the website hosting account. Rhythm Interactive offered a better hosting solution for less money. Next the site was redesigned from the ground up. A modern design was incorporated, and conversion tools were placed in easily accessible navigation areas. Once the new site was launched, it received positive feedback from customers and industry associates. In addition, leads generated from the site were captured into a database allowing for Port Plastics to track site performance and build upon their prospect database.
Shortly after the new site launch, Port Plastics contracted Rhythm Interactive to implement a search engine optimization program. The results led to an increase of website traffic by 300% within the first 6 months. Increased traffic led to a 300% jump in sales leads generated by the site conversion tools. To accurately monitor site activity and keep Port Plastics abreast of site issues, Rhythm Interactive began reporting on site activity, compiling data on site visits, leads, categories of interest and more. This level of reporting continues to this day every month.
The next major project involved converting a 360-page printed catalog into an interactive CD-ROM. Rather than just conforming to the norm, Rhythm Interactive created a revolutionary CD-ROM which jump-started a new division of Rhythm Interactive, Point-Click Catalogs. The CD-ROM incorporated a searchable database of the complete catalog with the ability to print PDF data sheets. What makes the CD really unique is the underlying Point-Click technology. Usage of the CD is actually tracked and logged into an online database where reports are generated for analyzing the number of accesses and unique users utilizing the CD. Another feature is the ability to update content on the CD utilizing Point-Click technology. The major benefits to this format are the metrics provided by the tracking system where the printed catalog did not provide that intelligence. Also, Port Plastics realized a huge savings in reproduction and shipping costs. Reproduction costs were 70% less than the printed catalog. Shipping costs for the CD are slightly over $1.00 each, whereas the printed catalog costs over $5.00 each to ship. The CD-ROM is used as an incentive on the website to attract new customers and is used as a retention tool by giving customers a powerful application that has the value of a unique resource tool.
Currently more projects are in the works with Port Plastics including an email newsletter powered through RhythmMail, Rhythm Interactive’s email marketing solution. A pilot newsletter has been tested with their database of prospects acquired through the website. The initial test was positive, and a strategy is being developed for future deployment. Overall, Port Plastics has realized ROI of over 400% with services contracted from Rhythm Interactive. The end result is a complete win-win relationship for both parties.