Back to the March 2005 issue.

Disc Based Marketing

(by Peter Bohenek, President)

The WOW Factor! - Send Your Clients a Disc Presentation and Really Give ‘em Something to Talk About.

If you could have a TV commercial that captured the attention of your customers, entertained them and sold them on your company, would you do it?

Take it a step further:

  • What if you knew how many customers actually viewed the commercial and what they found interesting about it?
  • What if you could update the commercial with new products, news and special offers without the need to reproduce the commercial?
  • What if it was specifically delivered to your target market?
  • And imagine if the TV commercial was not only affordable, but it saved you money and generated sales leads?

Then Would You Do It?

This is exactly what disc marketing is…sending your commercial directly to your target market, tracking its effectiveness, and generating sales leads.

Disc-based marketing (CD & DVD presentations) offers huge benefits to savvy marketers who understand how to utilize the technology. Using multimedia methods, a disc presentation can be a virtual commercial about your company and its products and services.

A well crafted CD presentation truly captures the attention of the viewer and can present information in an automated fashion that goes way beyond a one dimensional printed advertisement or a web page interface. The content is presented in a truly engaging fashion that will capture the full attention of your customers and WOW them with a new kind of marketing experience. The content of disc presentations is flush with audio, video, images, animation, voice over, music and much more.

Disc presentations can be programmed to automatically play upon insertion, and they are self-contained applications running directly off the disc itself. This means that there is no need for a plug-in, and there will be no browser compatibility issues.

The way it performs and looks when it is sent is exactly the way it will perform and look to a customer watching it. The environment that you desire is preserved as well as your intended marketing messages.

Tracking Results

Disc presentations can be tracked. Through proprietary technology, Rhythm Interactive can turn a disc into a marketing intelligence partner. Our technology enables clients to know when a disc presentation is viewed, what sections are viewed and what the viewer actually reads, prints and more.

All of this information is recorded and available through our Point-Click™ server (pccatalogs.com) that was created to support disc marketing.

Updating Your Message

What’s more amazing is that disc presentations can be updated after they have been sent out. You have the ability to send news, announcements, new product and sales information, to the disc, which in turn can be viewed by the viewer. It’s incredible! Imagine the ability to send a product catalog to your customer and then update it after your customer has it.

And The Icing On The Cake…

Disc marketing can save you money. Incorporating disc marketing into your marketing mix can result in cost savings. When compared to traditional advertising methods such as print ads, which can be expensive, disc marketing can cost less and be infinitely more effective. Disc presentations are highly targeted, trackable and can be updated. They are capable of collecting demographic information and generating leads, which ultimately increases sales!

Contact us today to receive a free sample of a disc presentation.
Call us at +1 949.215.1250 or email us at info@rinteractive.net.





Statistics Corner

Small businesses are seeing response rates as high as 20% by using targeted search marketing within their local areas.

Roughly half of online shoppers conduct research on a search engine before making an online purchase.

58% of Google searchers visited at least one of the other top two search engines, Yahoo! and MSN Search.

The new Firefox web browser has obtained a 20% market share among Internet viewers.

Internet users with household incomes over $150,000 surged 20% to 10.3 million in the last calendar year, making it the fastest growing of all income groups in the U.S.

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