The Source | March 2005

Client of the Month: Port Plastics, Inc.

(by Craig Cooke, CEO)

Port Plastics, Inc., is a distributor of engineering high performance and commodity plastics.
They are one of the top plastics distributors in the western United States and have serviced customers for over 40 years. Rhythm Interactive has served as Port’s agency of choice for the past five years.

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Service Spotlight: Disc Based Marketing

(by Peter Bohenek, President)

The WOW Factor! - Send Your Clients a Disc Presentation and Really Give ‘em Something to Talk About.

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Disc Marketing in the 21st Century

(by Craig Cooke, CEO)

Interactive CD-ROMs have been used as a marketing tool for many years. Although this format does not garner the attention of other interactive formats such as email or search, it is a viable tool. In fact, it is an under utilized medium, as many marketers are unaware of the capabilities of this format. In addition, another disc-based format is the DVD. Market penetration of DVD players has reached a level of ubiquity among consumers. This is the 21st century, and disc marketing has evolved into a powerful and effective advertising medium.

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Email Success: Testing, Tracking and Optimization

(by Steve Herring)

Many direct marketers use 3rd party email lists with mixed results. This article is for those who have had some experience with using 3rd party email lists. If you are not getting the response you want, take a look at how you are testing and tracking your email campaigns. Most email list companies provide basic campaign data like opens, clicks and possibly conversions. This is only the beginning of what you can do to increase your response. The following are some things to think about:

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Statistics Corner

Small businesses are seeing response rates as high as 20% by using targeted search marketing within their local areas.

Roughly half of online shoppers conduct research on a search engine before making an online purchase.

58% of Google searchers visited at least one of the other top two search engines, Yahoo! and MSN Search.

The new Firefox web browser has obtained a 20% market share among Internet viewers.

Internet users with household incomes over $150,000 surged 20% to 10.3 million in the last calendar year, making it the fastest growing of all income groups in the U.S.

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