Back to the February 2005 issue.

Polak International Human Resource Consultants

(by Craig Cooke, CEO)

Polak International has been a client of Rhythm Interactive since November of 2002. Their business is extremely dynamic, as they are involved with global human resource issues and servicing large international corporations. With such a dynamic business model, they require a diverse set of communication needs. Due to this fact, they are one of our most active clients. There is always a project in the works with Polak International, and a strong relationship has been built between both companies as we continue to serve as their agency of choice.

The first project completed for Polak International was IBIS News – ibisnews.org, a newly acquired business unit of Polak International. The web site was in need of a complete redesign. Rhythm Interactive developed the new site from the ground up, creating a dynamic database-driven website utilizing .Net technology. The site features an e-commerce system that allows customers to purchase print and online subscriptions to various publications and register for IBIS sponsored events. Publications are updated by Polak staff through a backend content management system, and subscribers are alerted via email when new content is published.

Rhythm Interactive developed two other web properties for Polak International, Polak.net (polak.net) and GlobalCAN (goglobalcan.com). All websites are hosted and managed by Rhythm Interactive. Additional projects include corporate identity (the GlobalCAN logo), conference brochures, presentation folders, display advertising, newsletters, email marketing and search marketing. From interactive to print, all of Polak’s needs are fulfilled by Rhythm Interactive, and the relationship continues to prosper into 2005.





Statistics Corner

Statistics Corner

51% of business users cite email as the most effective communication method.

65% of online households have researched purchases via the Internet to buy offline, and 51 percent have bought online.

Google is the world’s most-used search engine, increasing its share from 56.4 % to 57.2 % in the past eight months.

62% of U.S. manufacturers will plan to redesign and relaunch their websites this year. 50% will participate in search marketing and 45% will initiate email campaigns.

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