Email Marketing: Close More Sales. Engage Your Existing Customers.

The days of blind mass marketing, throw it at the wall and see what sticks, have disappeared. Instead, organizations have implemented and executed well-planned multi-channel marketing solutions that combine brand marketing and customer marketing strategies to deliver brand messages and product offerings that are both consistent and cohesive across channels. The results? Higher response rates. More repeat buyers. Increased revenues. And improved marketing ROI.

Brand marketing tactics – like print advertising, marketing events and search engine marketing – are used to create brand awareness and drive customers to a website, where they can register their product preferences and request to receive relevant information and offers. With this information, marketers use customer marketing tactics, such as personalized direct mail, to drive action. But increasingly, marketers are turning to permission-based email for this job.

The benefit of using permission-based email for customer marketing is its ability to finish the customer acquisition job started by brand marketing.

Once the customer has been attracted to the website, permission-based email can move a prospect through the consideration and preference phases all the way to purchase – a task traditional marketing channels do not do as quickly or efficiently.

The reason permission-based email works so well is because it encourages customers to participate in a long-term interactive marketing campaign in which they are rewarded in some way for paying attention to increasingly relevant messages.

Permission-Based Email Improves Marketing Effectiveness

An integrated multi-channel marketing strategy aligns the business-getting process of brand marketing with the business-keeping process of customer marketing. And permission-based email is fast becoming the “The Solution” for integrating brand marketing with customer marketing.

A recent study by McKinsey & Company titled “Harnessing the Power of Email” provides compelling evidence of why permission-based email makes sense. Among the study’s findings are three important observations:

Email response rates are 15% vs. 1% for direct mail

Email generates 80% of responses within 48 hours

The Cost of Not Staying Connected with Customers is Real and Measurable

Numbers don’t lie. It costs anywhere from five to ten times as much to acquire a new customer than it costs to retain an existing one. Research analyst Alex Brown estimates that “U.S. organizations lose one-half of their customers every five years, and a 5% incremental improvement in the customer retention rate could have the effect of doubling profits.”

And how do customers respond to being treated with indifference? They leave in search of a company that will take the time to understand their needs, problems, and expectations…and deliver information and product offers tailored to their needs!

The Message: Leave No Customer Behind!!

To reduce customer defection, improve profitability, and keep customers connected with their brand, companies should add email to the mix of communications channels used to develop and manage customer relationships.

RhythmMail: The Edge You Need.

Rhythm Interactive supports every facet of permission-based email marketing through its first class email system called “RhythmMail.” Rhythm Mail is a robust system that enables clients to leverage their permission-based contact lists to achieve the maximum benefits of email marketing. The system is full of easy-to-use interfaces, which makes it easy for clients to develop and implement successful strategies for permission-based email marketing.

The system includes:

Custom designed message templates
Contact list import/export functions and associated tools to store and organize list information
Automated sending functions
Complete tracking and associated reporting tools such as:
Number of emails sent
Number of emails delivered
Number of emails opened
Number of click throughs (viewers that clicked through to visit your website) with the ability to track the viewer through your website
Number of emails that were not opened
Number of unsubcribes
Comprehensive image library
Creation wizards to help you format your messages
Password protected Login area

The system is completely SPAM compliant and offers an automated check system to ensure that your email messages are compliant and optimized for deliverability.

The staff members at Rhythm Interactive are experienced professionals who will assist your company with the development and implementation of your permission-based email marketing program. We work closely with you to develop a customized program that will support the specific goals and objectives of your company. The results are truly amazing as clients have increased sales while lowering costs associated with the sales process – A Double Win – that simply cannot be ignored!!

Contact us today for a free online demonstration of the Rhythm Mail system!!

Call us at +1 949.215.1250 or email us.