The Source | February 2005
Client of the Month: Polak International Human Resource Consultants
Polak International has been a client of Rhythm Interactive since November of 2002. Their business is extremely dynamic, as they are involved with global human resource issues and servicing large international corporations. With such a dynamic business model, they require a diverse set of communication needs. Due to this fact, they are one of our most active clients. There is always a project in the works with Polak International, and a strong relationship has been built between both companies as we continue to serve as their agency of choice.
Read the ArticleService Spotlight: Email Marketing: Close More Sales. Engage Your Existing Customers.
The days of blind mass marketing, throw it at the wall and see what sticks, have disappeared. Instead, organizations have implemented and executed well-planned multi-channel marketing solutions that combine brand marketing and customer marketing strategies to deliver brand messages and product offerings that are both consistent and cohesive across channels. The results? Higher response rates. More repeat buyers. Increased revenues. And improved marketing ROI.
Read the ArticlePermission Email Success: Creating a Digital Conversation
The interactive nature of permission email allows a digital conversation with customers unlike anything else in the direct marketing world. Email tracking allows marketers to determine what customers value based on how they vote with their mouse clicks. The insight gained from these clicks allows marketers to continuously enhance future emails with ever-more relevant information, creating a digital conversation. Most of us are getting numerous email newsletters, some we read and some we routinely delete. Recent research has shown that most business people will maintain about a dozen “relationships” with e-newsletter providers, that is, they may receive twenty newsletters, but they will only open and read about a dozen or less. Just like other media advertising, there is definitely competition for customer attention in the inbox. Marketers must create relationships based on a valuable conversation if they are to be successful.
Read the ArticleAdvergaming: Fad or Serious Market Trend?
Websites, email, search, banners, pop-ups, what’s next? How about “Advergaming”? Although the term may seem esoteric, it makes sense once you discover the meaning. Advergaming involves utilizing interactive media in the form of a video game to promote a company’s products and services. The format is really not that new, but it has been garnishing increasing attention from top advertisers.
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