The Source | January 2005
Client of the Month: State of Connecticut Tourism Department
Rhythm Interactive is proud to present our first Client of the Month, the State of Connecticut Tourism Department. This government agency is responsible for promoting tourism and attracting visitors to the state. Through tourism, businesses within the state generate additional income and, in turn, increase tax revenues for the state itself.
Read the ArticleService Spotlight: Your Website Will Not Perform Without a Sound Marketing Strategy - Having a website is not enough!
A website is a marketing vehicle that can help you reach your sales goals and objectives. The amazing reality is that your website works for you 24 hours 7 days a week. It is virtually the hardest working, most cost effective employee that you have. Unfortunately most companies don’t get the results they should from their website.
Read the ArticleInteractive Marketing Matures: The Road Ahead for 2005
Arguably, 2004 marked the ten-year anniversary for online advertising. In 1994, the first banner ad was placed on HotWired.com, and the “Big Bang” of the online advertising universe occurred. Websites and CD-ROMs were developed previously, but this particular event marked the viability of the Internet as an advertising medium. Then the hype and promises came. Companies spent money without purpose and direction. Then as fast as the “Big Bang” occurred, a dot bomb implosion streaked across the marketplace with a fury. However, in hindsight, this could have been one of the best things that ever happened to the medium. It forced responsibility and accountability to professionals within the industry. This spawned a new breed of intelligent, positive ROI focused initiatives. In 2004, the Internet and interactive advertising in general finally fulfilled past promises.
Read the ArticleInteractive Marketing Budgets Increase for 2005:
Interactive has finally proven itself, and budgets are increasing. A dramatic shift in the marketing mix is taking place at this moment. Recently, Mitsubishi decided to curtail its television advertising but plans on increasing interactive budgets significantly. Other major marketers are following suit. This is not a coincidence. Interactive media enables marketers to determine cost per acquisition and other metrics in the most precise manner possible. This is one of the key strengths of the medium. In addition, marketing professionals rate the Internet high in brand building, customer acquisition, customer retention, positive ROI performance and efficient target marketing.
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