As search marketing director, Kevin will serve as the lead for all SEM efforts including planning, developing and optimizing search strategies designed to meet client’s marketing goals. He will serve as the core contributor to client-focused strategic initiatives for SEM, communicating tactics, recommendations and performance analysis that align with client objectives. He will be responsible for continuously monitoring web analytics behind SEM efforts in order to improve client’s Return on Investment, Click-Thru Rate, Cost-Per-Click and Cost-Per-Action results.

“Kevin’s unique blend of knowledge in search, web analytics and prior interactive agency experience, supports Rhythm Interactive in deepening Search Engine Marketing initiatives with our diverse client base. His contributions will enhance our current offerings to heighten traffic generation through increased search visibility. We are thrilled to have such a talented search expert on our team,” says Peter Bohenek, President of Rhythm Interactive.”

Kevin has spent more than a decade immersed in the world of interactive marketing with a focus on SEM and content development. Prior to coming on board with Rhythm, Kevin worked for Juxt Interactive as Strategic Account Executive, where he managed paid search accounts for clients including FLO TV. Prior to jumping into the Digital Agency realm, Kevin built a Paid Search department at SEO stalwart Rightway Gate, Inc. increasing profitability and client base exponentially during his tenure.

Fun Fact: Kevin is a serious sports junkie, proud father of two, dog enthusiast, and recently hiked Saddleback mountain.

Vince joins Rhythm Interactive’s integral technology pillar and will support implementation of back-end solutions for various web-based applications. He is primarily responsible for developing, testing and maintaining Rich Internet Applications. Vince will also develop n-tiered, web-based applications as well as software that meet client’s system requirements. Vince will impact Rhythm Interactive’s software development life-cycle, focusing on efficiency, quality and usability.

“Vince’s enthusiasm to problem solve and provide solutions to complex programming issues will aid our clients by enhancing user experiences that fulfill system requirements based on each of their specific marketing needs,” says Craig Cooke, CEO of Rhythm Interactive.

Vince brings more than 10 years experience in information technology and software development to Rhythm Interactive. Before joining Rhythm Interactive, he gained technical experience serving as database administrator, systems administrator, computer technician, network technician, programmer, web developer and systems analyst in a variety of industries. Vince proactively educates himself on the latest technologies and is certified in CompTIA A+, CompTIA Network+ and as a Microsoft Professional. He continues to pursue lifelong education, training to gain additional experience in innovative systems and information technology. Vince strives to increase his skill, and knowledge in new technologies centered around Rich Internet Applications and mobile application development.

Fun Fact: Vince actively rides sport bikes in his spare time, enjoys martial arts and is musically inclined, with the ability to play both the saxophone and acoustic guitar.

“We are so grateful to receive this award. CBRE is a highly valued client, and we are thrilled that we could use our expertise to help communicate the benefits of Project Insight to prospects”, said Peter Bohenek, President/Marketing Director of Rhythm Interactive. “The response from using Project Insight in sales presentations has been outstanding and we hope to see even more success in the future.”

Rhythm Interactive collaborated with CBRE’s sales and marketing executives, product managers and developers to understand the purpose of the microsite and how it would be used. Rhythm Interactive’s creative concept centered on live-action video of actors assuming the roles of key real estate project team members presenting the features and benefits of the solution from each of their different perspectives. This approach made it easy for clients and prospects to understand how the solution could help specific project team members do their job better, and see how the improved efficiency would positively impact their bottom line. Rhythm Interactive worked with a film production partner to cast the actors and shoot the footage on green screen. Rhythm Interactive conducted all of the editing, audio engineering and post production in-house, and integrated the video components with a custom Flash interface.

Click here to view our case study for Project Insight.

“Our goal is to support Experian Consumer Direct by helping them produce quality, engaging experiences that convert and retain customers,” said Craig Cooke, CEO of Rhythm Interactive. “We are looking forward to becoming a true interactive partner and fostering a successful, long- term relationship with them.”

Experian Consumer Direct, part of Experian, is the market leader for online credit reports, scores and monitoring products delivered directly to consumers over the Internet. Among its products, the business provides consumers with instant access to their credit report and credit score, plus credit monitoring products that monitor all three national credit reports daily and include identity theft insurance and fraud resolution.

“Our objective was to help people learn more about HSAs, since they are relatively unknown banking products and difficult to understand,” said Craig Cooke, CEO of Rhythm Interactive. “After collaboration with our agency partner and the client, our strategy was to create an interactive game to engage the bank’s target audiences and make it a fun learning experience.”

Rhythm Interactive, along with Triax Media Group, developed the concept for an interactive game based on “Street Smarts”, a popular TV game show. Rhythm Interactive then created a script and a cast of characters for the Flash video components of the CD-ROM. Throughout the game the host meets 24 different people, at eight separate locations, whose answers to questions revealed 8 important points that the bank wanted consumers to know about HSAs. The CD-ROM has standard tracking elements on it, providing more value to the CD-ROM as a measurable marketing tool for the client.

“We are so grateful to receive this award. Online Training Academy is a highly valued client, and the results of the campaign have surpassed expectations”, said Craig Cooke, CEO of Rhythm Interactive. “We hope to see even more success in the future as we move forward.”

Online Trading Academy is an international franchise organization that teaches people how to trade at a professional level on par with Wall Street professionals. The instruction takes place mostly in a live classroom environment at one of Online Trading Academy’s locations around the world, but they also offer web-based classes and home study materials via CDs that can be purchased from their website.

Rhythm Interactive created a comprehensive, strategic email marketing plan for Online Trading Academy. As part of that plan, Rhythm Interactive designed and produced branded email templates for use by Online Trading Academy’s marketing specialists at their corporate headquarters, as well as managers at their Franchise locations across the globe. The templates ensured consistency in company messaging and presentation across the entire organization, while allowing some flexibility to serve the specific needs of individual franchisees. The system was set up to allow Franchisees to easily send emails, utilizing these approved templates, at their own discretion in order to reach prospects and customers in their territory and make a positive impression. With this system, franchisees became empowered to drive their own marketing efforts in order to attract and convert prospects and increase sales. Overall, there was an approximate 1000% increase in the amount of marketing-related emails sent across the franchise network. The click-through rate for marketing-related emails increased by 71%, exceeding the original goal of 20% and website traffic generated from the emails has significantly increased.

About ExactTarget

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting.

Mr. Carroll brings over 17 years of experience in planning, development and implementation of complex software applications to Rhythm Interactive.  Before working at Rhythm Interactive, Mr. Carroll was the Chief Technology Officer of 2Advanced Studios, LLC, of which he was a founding member—where he assisted in software development with both ASP.NET and LAMP (Linux/Apache/MySQL/PHP) technologies. He also managed all projects from start to finish, and sourced and evaluated new technologies for future endeavors.

“John brings over fifteen years of experience creating customized web applications that enable clients to implement each one based on their specific marketing needs,” said Craig Cooke, CEO of Rhythm Interactive.

Fun Fact: John, who has a DVD collection of over 500 discs, can identify most movie quotes if you quiz him. His favorite genre is Science Fiction.

Carolyn brings 2 years of publishing and media experience to Rhythm Interactive. Before working at Rhythm Interactive, Ms. Ruiz was an Account Sales Assistant at O’Neill and Rusty Clothing America, where she supervised workflow processes, composed sales reports for internal meetings and corresponded daily with clothing buyers to coordinate pricing and delivery. Carolyn earned her Bachelor’s degree in Communications with an emphasis in Advertising from California State University of Fullerton, in 2006.

“Carolyn’s agency-client management experience shows in her determination to keep projects running smoothly and ensure that client needs are always met,” said Craig Cooke, CEO of Rhythm Interactive.

Fun Fact: Carolyn has artistic capabilities and showcases them in her paintings and when playing the piano in her spare time.

Ms. Kelly brings over 8 years of advertising and marketing account management experience to Rhythm Interactive. Before working at Rhythm Interactive, Ms. Kelly was the Director of Client Services at L&A Marketing and Advertising, where she supervised and executed strategic marketing plans and marketing activities, including public relations, lead generation programs and marketing collateral. She also developed and implemented a procedures manual for the client services department to ensure a uniformed approach to each account. Rita received a Bachelor of Arts degree in Communications with an emphasis in Advertising from California State University, Fullerton, in 2000.

“Rita’s background in account management, combined with her dedication to addressing client needs will greatly benefit each Rhythm Interactive account she manages,” said Peter Bohenek, CFO/Marketing Director of Rhythm Interactive.

Fun Fact: Rita’s passion for the arts was first identified while starring in a comedic role in her school play called ‘Phantom of the Opry’.

“Our team worked closely with key stakeholders at Printronix to understand their business environment, brand, products and customer segments. Careful user research and modeling uncovered important user goals that directed the new design for the site”, said Tony Brinton, Creative Director at Rhythm Interactive. “Users now have a much easier time completing their most important tasks, such as locating product details, and downloading drivers and manuals.”

The new Printronix.com website was designed to integrate with the company’s existing Ektron CMS 400 content management system, utilizing a series of database-driven, custom templates that scaled gracefully with the 8 foreign languages Printronix currently uses across their global sites. Ultimately, Rhythm Interactive delivered a detailed functional spec and comprehensive style guide to Printronix’ development team to assist them in implementing the design. Rhythm’s project managers and production artists remained involved throughout the build stage of the site to provide quality assurance and help Printronix’ development team implement the designs to spec. Rhythm Interactive continues to support the company’s online marketing efforts through targeted email programs.