Rhythm Interactive has provided digital marketing services to ARZU STUDIO HOPE for close to three years. In addition to the management of the organization’s search engine marketing efforts and pay-per-click (PPC) advertising, Rhythm has also provided the following services to ARZU STUDIO HOPE:

• Design and development of the e-commerce ARZU website
• Management and strategic direction of email marketing campaigns
• Development of custom online applications
• Strategic social media support

Rhythm Interactive started to manage the Google Grant on behalf of ARZU STUDIO HOPE back in early 2010. Rhythm’s mastery of the Google platform and the agency’s continuous refinement of ARZU campaigns based on performance results was noticed and in late 2011, Rhythm Interactive received the news that ARZU STUDIO HOPE was awarded $480,000 in free Google AdWords advertising. The Google Grant has helped ARZU spread its message of helping Afghan women and their families break the cycle of poverty by providing them with steady income and access to education and healthcare by selling the rugs these women weave.

“We were so excited to deliver the news to ARZU,” said Craig Cooke, Rhythm Interactive CEO. “They are a fantastic company that is bringing true value to the world. This award will help immensely in generating revenue so they can further achieve their social mission.”

“We are fortunate and grateful for this incredible opportunity,” said Devon McAnany, Director of Marketing and PR for ARZU STUDIO HOPE. “The team at Rhythm Interactive has worked tirelessly to produce real results through their excellent, innovative and creative work. As a non-profit we are working on a limited budget and must be strategic and selective with our website and marketing initiatives. Rhythm Interactive has been instrumental in bringing us to a new level - competing with bigger brands through this free advertising grant.”

The Google Grants program supports organizations sharing Google’s philosophy of community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy, and the arts. Designed for registered non-profit organizations, Google Grants is a unique in-kind advertising program that harnesses the power of Google AdWords, Google’s flagship advertising product.

Top Fluidmaster Website Features:

• Symptom Checker - Find a list of the most common toilet symptoms and view the Fluidmaster solution; use the Toilet Anatomy Tool to learn about the many parts in your toilet; ask Bob, the plumbing expert, questions about Fluidmaster products, installation and toilet problems.
• Do-It-Yourself Zone - Here visitors can find the top toilet symptoms; how-to videos detailing how to replace toilet parts; top Fluidmaster products; installation instruction guides and more.
• Our Products - Visitors can easily find the Fluidmaster product line and/or part they are looking for complete with an image of the product and specific features.
• Water Conservation Zone - Use Fluidmaster’s water saving calculator to see how much water and money you can save by replacing old toilet parts; find water conservation tips and facts about water saving.

The team at Rhythm Interactive followed their strategic RI-5 process to design and build the Fluidmaster website. During the insight phase, many of Fluidmaster’s top customers, professional plumbing partners and DIYers (do-it-yourselfers) were interviewed to find out what site features and tools they would find valuable on such a website. Research was done to examine what Fluidmaster’s competition was doing in the digital space and during the immerse phase, wireframes were developed, honed and perfected with the new Fluidmaster site launched in early December 2012.

The Fluidmaster website is built on a customized Magento platform to fulfill the client’s requirements. A content management system was integrated to allow Fluidmaster to manage updates to the site. Rhythm Interactive also designed and integrated Fluidmaster’s blog, FluidTalk and designed and launched all Fluidmaster’s social channels. Rhythm Interactive is currently working on the development of mobile versions of fluidmaster.com.

“The digital experience Rhythm Interactive created for us represents a real transformation for our organization,” said Barbara O’Brian, Marketing Manager at Fluidmaster. “Our new site is the most visible representation of Fluidmaster’s brand and the new interface allows visitors to easily find solutions, products and valuable tips. The team at Rhythm Interactive provided great insight and direction and we look forward to working together as we continually enhance our site features and functionality,” added O’Brian.

“The interactive and integrated approach we executed for Fluidmaster is a true example of the top-notch user-experience work we are doing over here at Rhythm Interactive,” says Pete Bohenek, President and Co-Founder of Rhythm Interactive. “Prior to the new site, visitors to fluidmaster.com had a hard time navigating the site. In just a short period of time since the launch of the new site, the response from visitors and professional partners has been phenomenal,” added Bohenek.

Rhythm Interactive provides services to clients in a variety of industries. Clients include but are not limited to: Hoag Hospital, Barona Resort & Casino, FluidmasterPRO, Custom Building Products, Connecticut Commission on Culture & Tourism, OneOC, Allergan, Bausch & Lomb, Mophie and many more. Visit Rhythm Interactive for more information on our services.

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The Davey Awards honor the “Davids” of creativity, the finest small firms, agencies and companies in the world. David defeated the giant Goliath with a big idea and a little rock - the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the “Creative Davids” who derive their strength from big ideas, rather than stratospheric budgets.

Rhythm Interactive 2011 Davey Awards Include:

• Gold Winner, Variline Website
• Gold Winner, Custom Comfort Mattress Website
• Silver Winner, Insight Imaging Motion Graphics
• Silver Winner, OneOC Website
• Silver Winner, There’s No Place Like Hoag Website
• Silver Winner, iVoke Motion Graphics

* Visit Rhythm Interactive where you can take a look at these award-winning projects within our case studies.

“The International Academy of the Visual Arts (IAVA) was honored to have once again participated in the International Davey Awards competition. We were truly amazed and excited at the overall caliber and quality of this year’s pool of entries” noted Linda Day, Executive Director of the IAVA. She added “The Davey Awards serves as the benchmark for recognizing creative excellence and continues to raise the bar in honoring the best work from agencies worldwide.”

“The talent of our team is beyond remarkable and to be bestowed with the title of ‘Creative Davids’ is a true honor,” said Craig Cooke, CEO of Rhythm Interactive. “We are proud of our work and these awards only fuel our creativity and drive us to achieve greater accomplishments.”

Rhythm Interactive provides services to clients in a variety of industries. Clients include but are not limited to: Hoag Hospital, Barona Resort & Casino, FluidmasterPRO, Custom Building Products, Connecticut Commission on Culture & Tourism, OneOC, Bausch & Lomb, Mophie and many more. Visit Rhythm Interactive for more information on our services.

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About The Davey Awards
The Davey Awards exclusively honor the “Davids” of creativity, the finest small firms, agencies and companies in the world. David defeated the giant Goliath with a big idea and a little rock - the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the “Creative Davids” who derive their strength from big ideas, rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller firms, where firms compete with their peers to win the recognition they deserve. Please visit www.daveyawards.com for more information.

“Successful brands need a knowledgeable partner to help them navigate the ever-increasing digital channels and execute online marketing strategies that maintain brand consistency,” said show host Ryan Rieches, co-founder and CEO of RiechesBaird — one of the nation’s top BtoB corporate branding agencies in the U.S. “Peter has deep experience with digital campaigns, including various engagement and convergence strategies designed to ensure that the brand experience is preserved.”

Bohenek co-founded Rhythm Interactive in 1996, and brings more than 17 years of marketing and management experience to his clients. During his tenure, he has successfully supervised numerous integrated marketing projects, exercising an in-depth understanding of “best practices” to achieve the highest quality results. From development to implementation, Peter has managed all aspects of various client marketing strategies to ensure that client needs are consistently met. 

Rhythm Interactive is a full-service digital marketing agency in Irvine that combines strategic marketing, user experience design and elegant technology to creative immersive brand experiences that position their clients as the premium choice in the mind’s eye of their customers. Through their RI-5 Process Framework, Rhythm Interactive develops innovative solutions that achieve business goals and delight users, while creating a closed loop system from which to measure ROI.

The Branding Business radio show can be found at www.BrandingBusiness.com - an online forum dedicated to brand strategy, brand development and brand engagement.  This forum is designed to bring together the best minds in branding and provide an engaging conversation about branding as a business tool. Branding Business includes relevant blog articles, lively debates, topical discussions, answers to questions and questions to answer. The Branding Business radio show can also be found on iTunes.

Rhythm Interactive’s New Launches Include:

Hoag’s Heart & Vascular Institute
Rated the top healthcare network in Orange County for 15 years, Hoag is also home to the county’s top-rated heart program. This site explores areas of speciality related to cardiac and vascular surgery, arrhythmia management and valve disease.

Holt Integrated Circuits
Located in Mission Viejo, California, Holt Integrated Circuits is a major supplier of Integrated Circuits for the aerospace industry. This robust, e-commerce site features thousands of productcs offered by the manufacturer, technical data on products and allows for customers to order samples, request quotes and place purchases.

Beroe Inc.
This site details the market intelligence, risk management, green and best-cost sourcing strategies Beroe offers to help businesses stay ahead of their competitors and anticipate the needs of their customers.

2011 Connecticut Sweepstakes Campaign
The Connecticut Commission on Culture & Tourism runs a yearly online sweepstakes to showcase the state’s many destinations and attractions in means of driving traffic and building relationships with past and potential visitors. Combined with a custom, retention-based e-marketing campaign including retention-based messages and detailed tracking, the sweepstakes incorporated many interactive tactics to engage interested fans.

Forum for Corporate Directors
The Forum for Corporate Directors is a membership-based non-profit committed to increasing the effectiveness of directors, CEOs and senior level executives. This site outlines the objectives of the organization and features upcoming business-relevant events, stimulating forums and educational opportunities.

RiechesBaird Branding Business
RiechesBaird is internationally recognized as a premier brand strategy firm specializing in B2B branding. The Branding Business thought-leadership site is dedicated to all things branding and provides valuable content through blog posts and radio show interviews with industry experts and well-known and respected brands.

Centricity Group
Centricity Group blends cutting-edge technologies and years of agency experience to offer innovative programs to pharmaceutical and healthcare clientele. Centricity Group’s new website, located at www.centricitygroup.com, features a solutions overview video and a customized program builder that prospective clients can employ to learn more about the services offered by Centricty Group.

Bausch + Lomb
In conjunction with Centricity Group, Rhythm Interactive produced a custom Rich Internet Application utilizing the agency’s proprietary Point-Click Technology framework to support the ProActive Eye Care Team at Bausch + Lomb. The interactive experience delivers engaging content, captures patient opt-in data and allows patients to select areas of interest and the preferred method of communication for receiving updates. The application also tracks user behavior and features Time-Release Message technology (proprietary to Centricity Group) to deliver timely and important messages directly to the user’s desktop with or without Internet connection.

“The digital experience Rhythm Interactive created for us represents a real transformation for our organization,” said Catherine Rose, Executive Director of Forum for Corporate Directors. “Our new site is the most visible representation of the FCD brand and the new look and interface allows visitors to easily explore the many valuable offerings our organization extends to the business community. The team at Rhythm Interactive has provided such great insight and we look forward to working together as we continually enhance our site features and functionality,” added Rose.

“There is never a dull moment at Rhythm Interactive,” says Pete Bohenek, President and Co-Founder of Rhythm Interactive. “Each account we work with is completely different in terms of the solution they are looking for and the target audience or consumer they are looking to reach. We interact very closely with each client to understand their business goals and the challenges they face to ensure that we implement digital solutions that deliver true results for the client,” added Bohenek.

Rhythm Interactive provides services to clients in a variety of industries. Clients include but are not limited to: Hoag Hospital, Barona Resort & Casino, FluidmasterPRO, Custom Building Products, Connecticut Commission on Culture & Tourism, OneOC, Allergan, Bausch & Lomb, Mophie and many more. Visit Rhythm Interactive for more information on our services.

Promotions include:

• Hannes Meyer, Chief Creative Officer
  Hannes has been with Rhythm Interactive since 2003. As Chief Creative Officer, Hannes leads and oversees the design efforts for all agency clients. Hannes is also responsible for preserving the brand identity and brand strategy through all client projects and on behalf of Rhythm Interactive.
  
• Chris Guadarrama, Art Director
  As Rhythm Interactive Art Director, Christopher conceptualizes the overarching user experience and information architecture for major client projects. Christopher interprets the brand guidelines for various clients and applies these guidelines within the digital space, creating immersive and results-oriented design concepts.

• Rita Kelly, Director of Accounts
  As Director of Account Services, Rita is responsible for ensuring that all client needs are met by acting as an extension to their internal marketing team and helping integrate their marketing efforts through the digital space. Rita leads the account services team and works with Rhythm Interactive’s creative and technology departments on strategic planning, research and testing in order to launch successful campaigns that deliver results.
  
• Karene Haeseker, Account Director
  As Account Director at Rhythm Interactive, Karene manages the daily correspondence with various clients and internally oversees projects from start to finish. Karene works directly with Rhythm Interactive creative and technology team members to make sure that they have all content and information needed to perform their jobs and deliver projects on time.

• Kevin Scully, Account Director
  As Account Director, Kevin leads and manages all phases of client projects from research and requirements gathering to development and deployment. In addition to managing the direct relationship with clients, Kevin coordinates projects with third-party vendors and advertising and marketing agencies.

Rhythm Interactive open positions include:

• Director of Technology
• Director of Strategy
• Senior Application Developer
• Traffic Manager
• Account Coordinator
  

“Despite high unemployment rates and fears of a double-dip recession, we are seeing an increased demand for our services,” said Craig Cooke, CEO of Rhythm Interactive. “While our growth is a product of the demand for more digital technology, it can also be contributed to the high-quality work we are producing and the creative talent and expertise of our team.” added Cooke.

Rhythm Interactive provides services to clients in a variety of industries. Clients include but are not limited to: Hoag Hospital, Barona Resort & Casino, FluidmasterPRO, Custom Building Products, Connecticut Commission on Culture & Tourism, OneOC, Allergan, Bausch & Lomb, Mophie and many more. Visit Rhythm Interactive for more information on our services.

The increased demands for more strategic website discovery, design and development along with a greater demand for mobile technology have driven many of these B2B and B2C clients to seek the services of Rhythm Interactive.

“Despite continuing economic challenges, the demand for integrated marketing solutions that provide measurable results is increasing. Businesses are well on their way to understanding that digital marketing offers new opportunities for effective business growth at reduced costs as compared to some other traditional methods,” said Peter Bohenek, President of Rhythm Interactive. “Our unique RI-5 process led by a strategic approach to integrated, digital marketing is attracting new clients that want to drive results while controlling costs,” added Bohenek.

Rhythm Interactive provides services to clients in a variety of industries. Clients include but are not limited to: Hoag Hospital, Barona Resort & Casino, FluidmasterPRO, Custom Building Products, Connecticut Commission on Culture & Tourism, OneOC, Allergan, Bausch & Lomb, Mophie and many more. Visit Rhythm Interactive for more information on our services.

As search marketing director, Kevin will serve as the lead for all SEM efforts including planning, developing and optimizing search strategies designed to meet client’s marketing goals. He will serve as the core contributor to client-focused strategic initiatives for SEM, communicating tactics, recommendations and performance analysis that align with client objectives. He will be responsible for continuously monitoring web analytics behind SEM efforts in order to improve client’s Return on Investment, Click-Thru Rate, Cost-Per-Click and Cost-Per-Action results.

“Kevin’s unique blend of knowledge in search, web analytics and prior interactive agency experience, supports Rhythm Interactive in deepening Search Engine Marketing initiatives with our diverse client base. His contributions will enhance our current offerings to heighten traffic generation through increased search visibility. We are thrilled to have such a talented search expert on our team,” says Peter Bohenek, President of Rhythm Interactive.”

Kevin has spent more than a decade immersed in the world of interactive marketing with a focus on SEM and content development. Prior to coming on board with Rhythm, Kevin worked for Juxt Interactive as Strategic Account Executive, where he managed paid search accounts for clients including FLO TV. Prior to jumping into the Digital Agency realm, Kevin built a Paid Search department at SEO stalwart Rightway Gate, Inc. increasing profitability and client base exponentially during his tenure.

Fun Fact: Kevin is a serious sports junkie, proud father of two, dog enthusiast, and recently hiked Saddleback mountain.

Vince joins Rhythm Interactive’s integral technology pillar and will support implementation of back-end solutions for various web-based applications. He is primarily responsible for developing, testing and maintaining Rich Internet Applications. Vince will also develop n-tiered, web-based applications as well as software that meet client’s system requirements. Vince will impact Rhythm Interactive’s software development life-cycle, focusing on efficiency, quality and usability.

“Vince’s enthusiasm to problem solve and provide solutions to complex programming issues will aid our clients by enhancing user experiences that fulfill system requirements based on each of their specific marketing needs,” says Craig Cooke, CEO of Rhythm Interactive.

Vince brings more than 10 years experience in information technology and software development to Rhythm Interactive. Before joining Rhythm Interactive, he gained technical experience serving as database administrator, systems administrator, computer technician, network technician, programmer, web developer and systems analyst in a variety of industries. Vince proactively educates himself on the latest technologies and is certified in CompTIA A+, CompTIA Network+ and as a Microsoft Professional. He continues to pursue lifelong education, training to gain additional experience in innovative systems and information technology. Vince strives to increase his skill, and knowledge in new technologies centered around Rich Internet Applications and mobile application development.

Fun Fact: Vince actively rides sport bikes in his spare time, enjoys martial arts and is musically inclined, with the ability to play both the saxophone and acoustic guitar.

“We are so grateful to receive this award. CBRE is a highly valued client, and we are thrilled that we could use our expertise to help communicate the benefits of Project Insight to prospects”, said Peter Bohenek, President/Marketing Director of Rhythm Interactive. “The response from using Project Insight in sales presentations has been outstanding and we hope to see even more success in the future.”

Rhythm Interactive collaborated with CBRE’s sales and marketing executives, product managers and developers to understand the purpose of the microsite and how it would be used. Rhythm Interactive’s creative concept centered on live-action video of actors assuming the roles of key real estate project team members presenting the features and benefits of the solution from each of their different perspectives. This approach made it easy for clients and prospects to understand how the solution could help specific project team members do their job better, and see how the improved efficiency would positively impact their bottom line. Rhythm Interactive worked with a film production partner to cast the actors and shoot the footage on green screen. Rhythm Interactive conducted all of the editing, audio engineering and post production in-house, and integrated the video components with a custom Flash interface.

Click here to view our case study for Project Insight.