Irvine, CALIF., June 15, 2010 –– Rhythm Interactive, Inc., a digital marketing agency that specializes in strategic branding/marketing, user experience design and advanced technology serving Los Angeles, San Diego and Orange County, announces the expansion of their Search Engine Marketing department with the addition of new hire Kevin Aron as Director of Search Engine Marketing (SEM).

As search marketing director, Kevin will serve as the lead for all SEM efforts including planning, developing and optimizing search strategies designed to meet client’s marketing goals. He will serve as the core contributor to client-focused strategic initiatives for SEM, communicating tactics, recommendations and performance analysis that align with client objectives. He will be responsible for continuously monitoring web analytics behind SEM efforts in order to improve client’s Return on Investment, Click-Thru Rate, Cost-Per-Click and Cost-Per-Action results.

“Kevin’s unique blend of knowledge in search, web analytics and prior interactive agency experience, supports Rhythm Interactive in deepening Search Engine Marketing initiatives with our diverse client base. His contributions will enhance our current offerings to heighten traffic generation through increased search visibility. We are thrilled to have such a talented search expert on our team,” says Peter Bohenek, President of Rhythm Interactive.”

Kevin has spent more than a decade immersed in the world of interactive marketing with a focus on SEM and content development. Prior to coming on board with Rhythm, Kevin worked for Juxt Interactive as Strategic Account Executive, where he managed paid search accounts for clients including FLO TV. Prior to jumping into the Digital Agency realm, Kevin built a Paid Search department at SEO stalwart Rightway Gate, Inc. increasing profitability and client base exponentially during his tenure.

Fun Fact: Kevin is a serious sports junkie, proud father of two, dog enthusiast, and recently hiked Saddleback mountain.

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About Rhythm Interactive, Inc.

Headquartered in Irvine, California, Rhythm Interactive is a full-service marketing agency specializing in digital interactive media. Rhythm Interactive combines sophisticated strategy, interaction design and elegant technology to create effective brand experiences for clients. Through their RI-5 Process Framework, Rhythm Interactive develops innovative solutions that achieve business goals and engage users while creating a closed-loop system from which to measure ROI.

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