Rhythm Interactive Wins ADDY Merit Award for Interactive Media

ALISO VIEJO, CA— March 21, 2009— Rhythm Interactive, Inc., a digital marketing agency specializing in strategic branding/marketing, user experience design and advanced technology, received an ADDY merit award in interactive media for their design for CBRE’s Project Insight sales presentation tool. Project Insight is a flash microsite designed to help strengthen sales and marketing efforts utilizing live action video. CBRE, a full-service commercial real estate company, hired Rhythm Interactive to design Project Insight, which is used to showcase the key features of CBRE’s new project management solution and its benefits to existing and prospective clients.

“We are so grateful to receive this award. CBRE is a highly valued client, and we are thrilled that we could use our expertise to help communicate the benefits of Project Insight to prospects”, said Peter Bohenek, President/Marketing Director of Rhythm Interactive. “The response from using Project Insight in sales presentations has been outstanding and we hope to see even more success in the future.”

Rhythm Interactive collaborated with CBRE’s sales and marketing executives, product managers and developers to understand the purpose of the microsite and how it would be used. Rhythm Interactive’s creative concept centered on live-action video of actors assuming the roles of key real estate project team members presenting the features and benefits of the solution from each of their different perspectives. This approach made it easy for clients and prospects to understand how the solution could help specific project team members do their job better, and see how the improved efficiency would positively impact their bottom line. Rhythm Interactive worked with a film production partner to cast the actors and shoot the footage on green screen. Rhythm Interactive conducted all of the editing, audio engineering and post production in-house, and integrated the video components with a custom Flash interface.

Click here to view our case study for Project Insight.

About Rhythm Interactive, Inc.

Headquartered in Irvine, California, Rhythm Interactive is a full-service marketing agency specializing in digital interactive media. Rhythm Interactive combines strategic marketing, user experience design and elegant technology to create immersive brand experiences that position their clients as the premium choice in the mind's eye of their customers. Through their RI-5 Process Framework, Rhythm Interactive develops innovative solutions that achieve business goals and delight users while creating a closed loop system from which to measure ROI.

For more information on Rhythm Interactive's digital marketing services, please visit http://www.RInteractive.net or call (949) 783-5000.

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