ALISO VIEJO, CA— September 25, 2008— Rhythm Interactive, Inc., a digital marketing agency serving Los Angeles and Orange County that specializes in strategic branding/marketing, user experience design and advanced technology, received a second place at the ExactTarget eMarketing Excellence Awards in the ‘Drab to Fab’ category for the improvements they made to Online Training Academy’s email marketing. With this award, the expert panel of judges recognized Rhythm Interactive for its strategic thinking, its sophisticated design, its application of email marketing best practices and the results it achieved for Online Trading Academy. The awards were held at Conseco Fieldhouse in Indianapolis, Indiana in September. Out of ExactTarget’s thousands of clients, only nine awards were given out.

“We are so grateful to receive this award. Online Training Academy is a highly valued client, and the results of the campaign have surpassed expectations”, said Craig Cooke, CEO of Rhythm Interactive. “We hope to see even more success in the future as we move forward.”

Online Trading Academy is an international franchise organization that teaches people how to trade at a professional level on par with Wall Street professionals. The instruction takes place mostly in a live classroom environment at one of Online Trading Academy’s locations around the world, but they also offer web-based classes and home study materials via CDs that can be purchased from their website.

Rhythm Interactive created a comprehensive, strategic email marketing plan for Online Trading Academy. As part of that plan, Rhythm Interactive designed and produced branded email templates for use by Online Trading Academy’s marketing specialists at their corporate headquarters, as well as managers at their Franchise locations across the globe. The templates ensured consistency in company messaging and presentation across the entire organization, while allowing some flexibility to serve the specific needs of individual franchisees. The system was set up to allow Franchisees to easily send emails, utilizing these approved templates, at their own discretion in order to reach prospects and customers in their territory and make a positive impression. With this system, franchisees became empowered to drive their own marketing efforts in order to attract and convert prospects and increase sales. Overall, there was an approximate 1000% increase in the amount of marketing-related emails sent across the franchise network. The click-through rate for marketing-related emails increased by 71%, exceeding the original goal of 20% and website traffic generated from the emails has significantly increased.

About ExactTarget

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting.

About Rhythm Interactive, Inc.

Headquartered in Irvine, California, Rhythm Interactive is a full-service marketing agency specializing in digital interactive media. Rhythm Interactive combines strategic marketing, user experience design and elegant technology to create immersive brand experiences that position their clients as the premium choice in the mind's eye of their customers. Through their RI-5 Process Framework, Rhythm Interactive develops innovative solutions that achieve business goals and delight users while creating a closed loop system from which to measure ROI.

For more information on Rhythm Interactive's digital marketing services, please visit http://www.RInteractive.net or call (949) 783-5000.