There are millions of tweets shared everyday. By creating Twitter lists you can filter through the noise and find exactly what you are interested in. Take for example, food trucks…

Things are moving fast, incredibly fast. I keep hearing peers, colleagues, friends and family commenting on how fast paced life has become. I personally often find myself not knowing what day of the week it is, let alone determining the actual timing of past events, which may have taken place only a week ago, yet somehow seem to be several months ago in occurrence. This mind blazing pace is a challenge at many levels. For marketers it’s especially challenging as staying current on cultural norms, trends, fads, news, etc. often seems beyond reach. Yet it’s vital to stay up on the latest what’s what in relation to developing relevant messaging and marketing solutions that will resonante withtarget audiences while it’s still valid.

The question is, just how does one stay current on culture when it’s moving 300 hundred miles per hour? The answer seems to be to slow down a bit, take a break from your normal routine (these days, that’s mostly work for me) and be sure to leave your mobile device behind. The simplest way to describe the concept is to “plug in” which requires you to “unplug”. Here are some quick ways to make it happen:

Twitter is now conducting trials with advertisers for placement of new ads in their “Trending Topics” section, rumored to sell for tens of thousands of dollars. Trending Topics, located on the Home page of Twitter, is an area that highlights real-time topics that are most chatted about within the social network. This new advertising [...]

Do you hear that buzz?! It’s not a bird…no! It’s not a plane, no, NO, it’s GOOGLE!!!!  That’s right Google does it again, this time with their latest product launch Google Buzz. Giving us all yet ANOTHER way to share with our networks online, this tool is rumored to potentially threaten Facebook and Twitter as [...]

”Stop! Collaborate and LISTEN!” Let’s apply Vanilla Ice’s song lyric to social media. Your customers are talking, are you listening? Whether it be around your product specifically, your competitor, or the industry as a whole, people are engaging in conversations online through blogs, Facebook, Twitter, Myspace, forums, product reviews, etc. as an outlet to recommend, [...]

Last Tuesday, January 12th the catastrophic 7.0 earthquake hit Port-Au-Prince, Haiti.  Once I had heard the news of the massive destruction, I immediately hopped onto my Twitter account @carolynruiz and searched for Haiti using Twitter Search .  I did this because I wanted to see the real-time news transpiring and how I could contribute to [...]

Twitter usage is exploding. It’s gone from silly, self-indulgent status updates such as “I’m sipping coffee now” to another Internet wild west. Business professionals are experimenting with this social media channel trying to discover where it can drive real value to their business

My girlie and I have a ritual not unlike many painfully sophisticated couples across the US and the world: on Sunday mornings we read the paper together while drinking coffee. It’s simple and glorious and definitely tops the list of routines and behavioral patterns that fill our week. This morning however, I tried something different. [...]

In the past, shopping for a Mother’s Day gift involved calling a florist or going into a store and buying flowers, as well as a card. Now we have the Internet – which boasts free e-cards and websites solely dedicated to flowers, gifts, apparel, poems…and the list goes on. Since the economy is still looking [...]

We all remember the commercials – some unsuspecting lady in her pajamas answers the door and screams loudly. Ed Mac Mahon is there. She is then presented with that large white check, and we are all led to believe that it can happen to us. In the past, Publishers Clearing House used direct mail to [...]