If you haven’t incorporated digital into your marketing plan, your missing out. Here are some essential digital marketing tactics to jump on to avoid a “digital disconnect”.

Do you hear that buzz?! It’s not a bird…no! It’s not a plane, no, NO, it’s GOOGLE!!!!  That’s right Google does it again, this time with their latest product launch Google Buzz. Giving us all yet ANOTHER way to share with our networks online, this tool is rumored to potentially threaten Facebook and Twitter as [...]

Last Tuesday, January 12th the catastrophic 7.0 earthquake hit Port-Au-Prince, Haiti.  Once I had heard the news of the massive destruction, I immediately hopped onto my Twitter account @carolynruiz and searched for Haiti using Twitter Search .  I did this because I wanted to see the real-time news transpiring and how I could contribute to [...]

I admit it, I’m an addict, an iPhone addict. I can’t seem to put the device down for long periods without going into withdrawals. I can’t stop talking or writing about it either. Even though some staff members may make fun of me (Rita!) I can’t help but tap away at this wonderful device.

In Japan, Keitai is a popular buzz word which is short for Keitai Denwa, or “portable telephone”; and, the Japanese are crazy in love with their mobile phones.  Since broadband internet never took off in Japan like it has in the rest of the world, most Japanese rely on their trusty Keitai for their daily [...]