In part 2 of this series, I listed a number of common reasons why bad ads happen, the biggest one being when the creative team lacks a solid set of principles to judge the quality of their work. This post will outline a set of such principles termed “Advertising’s 10 Commandments”, passed on to me earlier in my career by a former San Francisco advertising veteran, Allan Hayes of The Hayes Company…

If you haven’t incorporated digital into your marketing plan, your missing out. Here are some essential digital marketing tactics to jump on to avoid a “digital disconnect”.

There are millions of tweets shared everyday. By creating Twitter lists you can filter through the noise and find exactly what you are interested in. Take for example, food trucks…

First in the part of a 10-part series, this post explores creative opportunities for digital advertising and how these opportunities compare to more traditional means of advertising.

I have always been a firm believer that we never stop learning. To close the door on education is a disservice to all. In the digital marketing arena, things are changing every day. There are new technologies to learn, new platforms to explore, and overall advancements in marketing trends that we need to stay on top of.

I recently interviewed Michael Stelzner, the author of the newly released, Launch: How to Quickly Propel Your Business Beyond the Competition. He also happens to be the founder of SocialMediaExaminer.com — an online magazine focused on all things social. Technorati ranks SocialMediaExaminer within the top 5 small business blogs — rank [...]

Twitter is now conducting trials with advertisers for placement of new ads in their “Trending Topics” section, rumored to sell for tens of thousands of dollars. Trending Topics, located on the Home page of Twitter, is an area that highlights real-time topics that are most chatted about within the social network. This new advertising [...]

”Stop! Collaborate and LISTEN!” Let’s apply Vanilla Ice’s song lyric to social media. Your customers are talking, are you listening? Whether it be around your product specifically, your competitor, or the industry as a whole, people are engaging in conversations online through blogs, Facebook, Twitter, Myspace, forums, product reviews, etc. as an outlet to recommend, [...]

The battle lines have been drawn. The super powers have been amassing their arsenal of resources. Now, the front lines are engaging. The battle for ultimate control of a brand has begun between the 20th century traditional agency and the 21st century interactive agency.

How far will a company go to brand itself?
Successful branding relies on marketing that relates a ‘need’ for a company’s product or service to its target audiences.  Nutrition firm Natrient LLC has gone the route of purchasing the rights to a phone number that will most likely resonate with thousands, but does not directly relate [...]