”Stop! Collaborate and LISTEN!” Let’s apply Vanilla Ice’s song lyric to social media. Your customers are talking, are you listening? Whether it be around your product specifically, your competitor, or the industry as a whole, people are engaging in conversations online through blogs, Facebook, Twitter, Myspace, forums, product reviews, etc. as an outlet to recommend, [...]

The battle lines have been drawn. The super powers have been amassing their arsenal of resources. Now, the front lines are engaging. The battle for ultimate control of a brand has begun between the 20th century traditional agency and the 21st century interactive agency.

Last week I was in the local mall getting a jump on holiday shopping. I happened to be in one of the two malls that has opened a Microsoft Retail store. I was curious to see what it was like as I always enjoy browsing the Apple store.

Rhythm Interactive has moved into a place of its own. On June 30th, we moved into an awesome building in the Bacchus Signature Series park in Irvine, California. There are numerous benefits with our move but the one I would like to speak about here is how we are making it our own and truly extending our brand. In so doing, we are practicing what we preach by further developing our own “Immersive Brand Experience.”

How far will a company go to brand itself?
Successful branding relies on marketing that relates a ‘need’ for a company’s product or service to its target audiences.  Nutrition firm Natrient LLC has gone the route of purchasing the rights to a phone number that will most likely resonate with thousands, but does not directly relate [...]

Research has shown that gaming has increased in popularity in recent years, especially with this down economy. I received a Nintendo Wii for Christmas last year, and I absolutely love it. I must admit I am a little biased. I have always preferred Nintendo over other gaming consoles, mostly for ease of use and game [...]

I have an award that I received from another agency where I previously worked. It’s called “The Breakthrough Award for Intrusive Creative”. This agency gave internal awards every year to its employees (that they called “associates” by the way - “employee” was a bad word because it implied a traditional, pyramid-style operating model which was [...]