Video is hot. Technology has lowered the barriers of entry for companies to incorporate quality video productions into their marketing communications. Obviously, there are large corporate brands that shoot full-scale productions for national TV commercials but not all companies are able to afford the media buy associated with a campaign of that scale. But if you’re a marketer on a tighter budget, you can still make video work for you. Here’s how you do it.

As our clients’ demand for interactive video has increased dramatically in the past two years, we’ve been able to build great experience with shooting video against a green-screen, also known as chromakeying.
Chromakeying is the process of shooting a subject in front of an evenly lit, green (or blue) background, also called a green-screen composite image. [...]

Just about 2 years ago, when we initially started talking about the re-design of the out-of-date Rhythm Interactive site, we tried to find a more engaging and attractive way to showcase our work. We decided to create a Music Video Clip-like animation, 2-3 minutes in length, showcasing selected interactive and print work.
Without much planning or [...]