Entries Tagged as “Technology”

CES 2012: In Conclusion

January 26th, 2012 by Kristin Bush, Interactive Marketing Manager · No Comments

While I was not able to make it to CES this year, Orange County Register reporter Ian Hamilton kept me in the loop as to what was hot and what was not.

Daily Deals: To Be Or Not To Be?

January 12th, 2012 by Craig Cooke, CEO · No Comments

We are inundated with a number of sites offering the best deals on all kinds of products, services and experiences. How sustainable are these business models? Are daily deals “To Be Or Not to Be?” That is the question.

The Myth of the Page Fold

December 21st, 2011 by Hannes Meyer, CCO · No Comments

A hot item of discussion (or maybe debate) when we present website design comps to a client, is the desire from many clients to keep most — if not all — information above the fold.
What is the fold?
The fold is used to describe the upper half of a website — the content users see without [...]

2012 Digital Marketing Forecast

December 15th, 2011 by Craig Cooke, CEO · 1 Comment

With 2011 coming to an end and 2012 just around the corner, I reflect on what has transpired over the past year and attempt to predict what the future has in store for us. Here’s what I am envisioning…

Rest in Peace Steve Jobs

October 5th, 2011 by Craig Cooke, CEO · 3 Comments

I was deeply saddened earlier today when I heard the news about the death of Steve Jobs. Saddened because of the deep impact he had on my life. First off, his work spawned a revolution that created a massive industry which in turned was the catalyst for many other industries…

Location, Location, Location!

September 22nd, 2010 by Craig Cooke, CEO · 1 Comment

That’s right, it’s all about location nowadays but hasn’t it always been? The rapid rise of proximity-based marketing or location-based marketing (take your pick) is validating the old axiom of location, location, location.

Staying “Au Courant”

August 19th, 2010 by Peter Bohenek, President · 4 Comments

Things are moving fast, incredibly fast. I keep hearing peers, colleagues, friends and family commenting on how fast paced life has become. I personally often find myself not knowing what day of the week it is, let alone determining the actual timing of past events, which may have taken place only a week ago, yet somehow seem to be several months ago in occurrence. This mind blazing pace is a challenge at many levels. For marketers it’s especially challenging as staying current on cultural norms, trends, fads, news, etc. often seems beyond reach. Yet it’s vital to stay up on the latest what’s what in relation to developing relevant messaging and marketing solutions that will resonante withtarget audiences while it’s still valid.

The question is, just how does one stay current on culture when it’s moving 300 hundred miles per hour? The answer seems to be to slow down a bit, take a break from your normal routine (these days, that’s mostly work for me) and be sure to leave your mobile device behind. The simplest way to describe the concept is to “plug in” which requires you to “unplug”. Here are some quick ways to make it happen:

Initial Thoughts from a Google Buzz Newbie

February 11th, 2010 by Carolyn Ruiz, So. Med. Coord. · 3 Comments

Do you hear that buzz?! It’s not a bird…no! It’s not a plane, no, NO, it’s GOOGLE!!!!  That’s right Google does it again, this time with their latest product launch Google Buzz. Giving us all yet ANOTHER way to share with our networks online, this tool is rumored to potentially threaten Facebook and Twitter as [...]

Enhance Your Brand by Listening through Social Media

February 5th, 2010 by Carolyn Ruiz, So. Med. Coord. · 2 Comments

”Stop! Collaborate and LISTEN!” Let’s apply Vanilla Ice’s song lyric to social media. Your customers are talking, are you listening? Whether it be around your product specifically, your competitor, or the industry as a whole, people are engaging in conversations online through blogs, Facebook, Twitter, Myspace, forums, product reviews, etc. as an outlet to recommend, [...]

Modern Love Judged by the Gadget in your Pocket

January 28th, 2010 by Rita Kelly, Account Director · 2 Comments

Cuddled up in my Snuggie™ blanket over the weekend, I flipped the pages of my February 2010 issue of Elle Magazine and came across a survey about iPhone users that consumer electronics specialists, Retrevo, conducted called the Gadgetology report.  This online survey featured in the Modern Love section of the magazine, consisted of 445 iPhone [...]