Do you hear that buzz?! It’s not a bird…no! It’s not a plane, no, NO, it’s GOOGLE!!!!  That’s right Google does it again, this time with their latest product launch Google Buzz. Giving us all yet ANOTHER way to share with our networks online, this tool is rumored to potentially threaten Facebook and Twitter as [...]

”Stop! Collaborate and LISTEN!” Let’s apply Vanilla Ice’s song lyric to social media. Your customers are talking, are you listening? Whether it be around your product specifically, your competitor, or the industry as a whole, people are engaging in conversations online through blogs, Facebook, Twitter, Myspace, forums, product reviews, etc. as an outlet to recommend, [...]

Last Tuesday, January 12th the catastrophic 7.0 earthquake hit Port-Au-Prince, Haiti.  Once I had heard the news of the massive destruction, I immediately hopped onto my Twitter account @carolynruiz and searched for Haiti using Twitter Search .  I did this because I wanted to see the real-time news transpiring and how I could contribute to [...]

More often that not, when you hear the word “viral,”you may think of contagious viruses either attacking your computer or your immune system. However, when it comes to marketing, going “viral” is often the goal brands intend to achieve when they push marketing messages out through video, websites, social media, email, word-of-mouth, etc.
Unfortunately, many companies [...]

Twitter usage is exploding. It’s gone from silly, self-indulgent status updates such as “I’m sipping coffee now” to another Internet wild west. Business professionals are experimenting with this social media channel trying to discover where it can drive real value to their business

My girlie and I have a ritual not unlike many painfully sophisticated couples across the US and the world: on Sunday mornings we read the paper together while drinking coffee. It’s simple and glorious and definitely tops the list of routines and behavioral patterns that fill our week. This morning however, I tried something different. [...]