”Stop! Collaborate and LISTEN!” Let’s apply Vanilla Ice’s song lyric to social media. Your customers are talking, are you listening? Whether it be around your product specifically, your competitor, or the industry as a whole, people are engaging in conversations online through blogs, Facebook, Twitter, Myspace, forums, product reviews, etc. as an outlet to recommend, [...]

The battle lines have been drawn. The super powers have been amassing their arsenal of resources. Now, the front lines are engaging. The battle for ultimate control of a brand has begun between the 20th century traditional agency and the 21st century interactive agency.

Rhythm Interactive has moved into a place of its own. On June 30th, we moved into an awesome building in the Bacchus Signature Series park in Irvine, California. There are numerous benefits with our move but the one I would like to speak about here is how we are making it our own and truly extending our brand. In so doing, we are practicing what we preach by further developing our own “Immersive Brand Experience.”

Video is hot. Technology has lowered the barriers of entry for companies to incorporate quality video productions into their marketing communications. Obviously, there are large corporate brands that shoot full-scale productions for national TV commercials but not all companies are able to afford the media buy associated with a campaign of that scale. But if you’re a marketer on a tighter budget, you can still make video work for you. Here’s how you do it.

As you’ve probably gathered by now from reading some of the other postings here , we have a lot of iPhone addicts here at Rhythm.  So, when getting our new website together it only made sense that we would make sure that the customer experience of browsing the site would carry over to the iPhone [...]

In most agencies, the Creative Director and Account Director don’t get along. In fact, they usually disagree and think the other person’s ego needs its own office.  At Rhythm, I think that my Creative Director, Tony and I get along very well. My only challenge with Tony is his obsession with his iPhone. I mean he can’t [...]

In Japan, Keitai is a popular buzz word which is short for Keitai Denwa, or “portable telephone”; and, the Japanese are crazy in love with their mobile phones.  Since broadband internet never took off in Japan like it has in the rest of the world, most Japanese rely on their trusty Keitai for their daily [...]

Just about 2 years ago, when we initially started talking about the re-design of the out-of-date Rhythm Interactive site, we tried to find a more engaging and attractive way to showcase our work. We decided to create a Music Video Clip-like animation, 2-3 minutes in length, showcasing selected interactive and print work.
Without much planning or [...]